Competition and Industry News
IKEA’s big idea is to go smalledit
Swedish giant IKEA is coming to a neighborhood near you soon. As a part of major change in its strategy, the company is scouting for locations in Mumbai to set up five-six smaller format stores. these smaller outlets will offer a more limited array of products and services. The stores will be in the range of 50,000 to 150,000 square feet. the Navi Mumbai store is over 400,000 square feet.
Publication: Business Standard
Date: August 4, 2019
IKEAE-commerce companies focus on small towns to fuel job opportunitiesedit
E-commerce companies are betting big on small towns to explore the opportunities offered by a large customer base and are expanding their talent pool in these cities to fuel growth, experts say. They expect recruitment to go up by 15 percent in this space. Small towns are becoming the driving force behind e-commerce growth in the country as online retailers are targeting last mile connectivity and are increasingly focusing on getting the small-town Indian customer to shop online.
Publication: Economic Times
Date: August 4, 2019
E-commerce