Competition and Industry News
Don’t innovate, adapt: What retailers can learn from Ikeaedit
Businesses that meet this criteria will be hugely successful in this retail landscape both now and into the future because they will be best placed to meet three inescapable trends emerging quickly: In-store retail is naturally becoming less about inventory and more about providing intermediary and indispensable, location-based services that result in sales, craft relationships with customers and capture new data.Advances in fulfilment and same-day delivery services will dictate largely the role of retail shops as points of sheer fulfilment
Publication : Inside Retail
Date : August 14, 2019
IKEA4 Reasons Profits Remain Elusive For E-Commerce Retailersedit
While many pundits and operators remain focused on rapidly growing e-commerce revenue, the inconvenient truth is that e-commerce profits have been far more elusive. There are four primary issues challenging to e-commerce profitably: information parity, scale, returns and shipping costs. Information Parity Historically, in-store shoppers rarely knew what other retailers were charging for the same goods, but online consumers are one click from perfect competitive pricing information. This shift toward transparency has caused many to adopt dynamic pricing, rapidly dropping prices in response to a competitive threat. The result is a “race to the bottom” pricing strategy.
Publication : Forbes
Date : August 14, 2019
E-tailersProfitsIKEA India offers Sweden trip for it’s family clubedit
IKEA, the world’s leading multi-channel home furnishing retailer, continues its one-year-anniversary celebrations by offering an opportunity to win a 6 days and 5 nights trip to Sweden, IKEA’s country of origin, for members of IKEA Family, a loyalty club for people who love their Home, and love to shop at IKEA.This opportunity is through a contest open to IKEA Family members in Telangana only. All one has to do is, register themselves for n IKEA Family membership, shop for their favourite products at the IKEA Hyderabad Store till August 18, 2019, scan the IKEA
Publication : UNI
Date : August 14, 2019
IKEA