How does a customer walk the path from desire to purchase? Increasingly, by wending her way through a welded world, where the online and offline engagement that brands offer are the links in her decision making chain. Vikas Agnihotri, country director-Sales, Google India says that digital is a default option for all Indian consumers today. Hence not only must brands inhabit both online and offline worlds and guide the customer seamlessly from search to research and purchase, purchase data reveal that digital touch points need not always follow a linear path.

Publication : Business Standard

Date : December 05, 2019

Uncertain about their future and the ramifications for their businesses, the country’s e-commerce and technology industries want the Personal Data Protection Bill to take into account their fears and business models. According to several industry insiders, there exists several ambiguities in the current draft of the Bill. Clarity is required on classification of data and consent requirements. The first draft was released last year and underwent a rigorous consultation process, under which the ministry of electronics and information technology received over 600 responses.

Publication : Business Standard

Date : December 05, 2019

The number of DPIIT-recognised startups getting the exemption, under the Startup India initiative, from the controversial Section 56(2)(viib) of the Income Tax Act also known as the Angel tax has seen a whopping over 1100 per cent jump in the current financial year so far. From 135 startups that were notified of exemption till March 29, as told earlier by a source with direct knowledge of CBDT’s notification to startups, 1,658 startups have been exempted as of November 25, 2019. The current data was shared by Commerce Minister Piyush Goyal in the Lok Sabha on Wednesday.

Publication : Financial Express

Date : December 04, 2019