Today’s consumers live in a digital world, which means they can retrieve all the information they desire at the touch of a button, putting them in control. Added to this, they have become immune to traditional outbound marketing methods — such as billboards and television advertisements — and they expect brands and businesses to tailor their messages based on customers’ individual needs and preferences. Despite the new lay of the land, e-commerce businesses can create content marketing strategies that cut through the noise and help push prospects down sales funnels.

Publication : E-commerce Times 

Date : December 21, 2019

With e-commerce growing almost four times faster than in-store retail and set to account for half of all sales made by 2021, retailers must deliver a personalised, seamless and accessible experience, or customers will migrate to another brand. As customer expectations are changing, your customer experience (CX) has to evolve alongside those changes. If you aren’t investing in a great online experience, you’re likely to lose customers. In fact, more than 80% of retail businesses expect to compete mainly based on CX.

Publication : Financial Express

Date : December 21, 2019

Bengaluru-based home design and decor service provider Livspace is reportedly in advanced talks to raise $100 Mn at a valuation of over $500 Mn. According to Livemint, the upcoming funding round for Livspace is expected to be led by Kharis Capital, a Europe-based investment management company. Singapore-based growth-stage investor, Venturi Partners, equity firm TPG Growth, Swedish furniture firm IKEA and Ratan Tata’s UC-RNT Fund are also expected to participate in the funding round.

Publication: Inc42

Date: December 20, 2019

With India’s retail industry set to be worth $1.2 trillion by 2021, the country’s job-creating segment of micro, small and medium enterprises (MSMEs) needs new ways to capitalise on this momentum. For new-age retailers, the solution is evident: ecommerce. The marketplace model of ecommerce is designed to specifically empower local businesses, particularly MSMEs, artisans and traders.

Publication: The Economic Times

Date: December 20, 2019

As India’s number of smartphone users are likely to nearly double from 468 million in 2017 to 859 million by 2022, according to an Assocham-PwC study earlier this year, smartphones along with feature phones have remained the biggest category in e-commerce sales. According to a Nielsen report on e-commerce and online shoppers released on Thursday, mobiles contributes 48 per cent in terms of value contribution to the e-commerce sector followed by fashion with a share of 16 per cent and 11 per cent each for FMCG and large appliances categories.

Publication: Financial Express

Date: December 20, 2019

Bengaluru, India’s start-up capital, now also holds the distinction of being home to the most number of billionaires aged under 40. Hurun India Rich List 2019 has released a list of top 17 self-made entrepreneurs out of which a majority of 10 are from Bengaluru alone. While Mumbai registered the most number of billionaires across ages, Bengaluru, led by Zerodha’s Nithin Kamath and Flipkart co-founder Sachin Bansal, became the millennial billionaire’s hub.

Publication: Mint

Date: December 21, 2019

Digital behemoths, whether Amazon for e-commerce, Facebook for social networking, Apple for its operating system or Google, the panacea for all queries, undeniably improve our lives. However, globally, regulatory circles have begun to view ‘GAFA’ (Google, Amazon, Facebook and Apple), as trojan horses, with the potential to cause unforeseen harm to unsuspecting users and the markets they operate in. India is no exception to these challenges, and the difficulty our laws face in coping with digital markets is a matter of concern.

Publication: The Hindu Business Line

Date: December 20, 2019