Media Monitor
Agriculture Industry
Data revolution in Indian agricultureedit
The Times of India – Online
The Indian agriculture sector is valued at 370 Billion USD and generates close to 49% of the total employment in the country. Even with these glowing statistics, it took almost 65 years after independence for this industry to embark on the path of digital transformation. The last ten years have proven to be a complete game-changer, with the digitization process happening at a much rapid rate as compared to other arenas operating in the subcontinent. Since the launch of the ‘India Digital Ecosystem for Agriculture ‘ (IDEA) program by the government, the entire outlook towards the agriculture system has switched from being opaque to transparent. The emergence of several new-age startups is further ...
Competition
What is Anand Mahindra’s suggestion for parents getting Mahindra toy tractors? See postedit
Mint – Online
Mahindra Group chairman Anand Mahindra is quite active on Twitter and is very popular for his witty tweets. The Mahindra Group chairman on Sunday posted a tweet on parenting. The Indian business magnate, while telling readers how to build self-confidence in young kids asked the parents to be very careful like “this parent was!!” if any of the parents were trying it with their own toy Mahindra tractor. The Mahindra group in 2019 launched an electric toy tractor for ‘very young, budding agriculturists’. The Mahindra Group chairman had then tweeted a couple of photos of the Mahindra Novo, calling it “the most adorable piece of an automobile.” “So is this a new tractor model we’re launching? ...
Paddy in India
After paddy procurement crisis, Telangana farmers switch to alternate cropsedit
The Siasat Daily – Online
fter the constant appeal of the Telangana government, farmers are switching to alternate crops. The peasants are now looking for an alternative crop, in place of paddy. As of December 8, paddy has been cultivated on 7,012 acres during the Yasangi season in comparison with the regular 28,729 acres. It is to be noted that the state government is creating awareness among farmers, with regards to alternative farming. The awareness campaign was taken up since the Centre refused to procure paddy from the state recently. Risking the uncertainty, farmers began sowing 8.34 lakh acres of land as opposed to the normal 46.5 lakh acres during the Yasangi season. It is to be noted that ...
Kerala Farmer Imports Seeds from India & Japan to Grow 650 Different Paddy Varietiesedit
Krishi Jagran – Online
Sathyanarayana Beleri, a native of Kasaragod’s Nettinege village, grew up surrounded by magnificent paddy fields. He adored the paddy crop, its fields, and the walkways that connected them, where reapers gathered paddy bundles after harvesting. Sathyanarayana now owns a paddy field with over 650 varieties of rice from all over the world at the age of 48. Because of its location, his 4 acres of land were not appropriate for paddy production, but this did not demotivate Sathyanarayana. He used canvas and grows bags to create an artificial paddy field on his 25 cents of land. He mainly produces rice varieties in grow bags with water stored in the tarpaulin. A few kinds are ...