The Economic Times – Online

As part of its vision to generate a billion dollars through farm mechanisation, Mahindra & Mahindra, the world’s largest tractor maker, has created a niche by offering mechanised horticulture farming equipment through its subsidiary Swaraj Tractors. Named Code, it is a multi-application machine aimed at farmers at the bottom of the pyramid. Code is not a single application machine, it’s a multi-purpose multi-application machine, said Hemant Sikka, president of farm equipment business at M&M. It can be used for a wide range of purposes, especially for horticulture farming, and eliminates the need for labour or animal power for inter-row operations. It is seen as an alternative to the over 80,000 power tiller segment in ...