Media Monitor
CLAAS Global Mentions
Perfect timing has resulted in an ‘impressive’ show of CLAAS Lexion harvesters on display at Esperanceedit
Social media has been buzzing after a “fortuitous timing scenario” made for some spectacular photos of the line up of CLAAS Lexion harvesters at the company’s Esperance depot pre delivery to buyers.
CLAAS Harvest Centre Esperance sales representative Dale Guest said his wife Jayde, who runs Jayde Guest Photography, happened to be on the scene with a drone and was able to capture the images that have “garnered so much interest and feedback” from social media.
CLAAS Mentions
Good vibes among machinery dealers at Dowerin despite seasonal concerns for clients across the Wheatbeltedit
If there was a Beach Boys song that could best describe the vibe among machinery dealers at the Dowerin Machinery Field Days it would be Good Vibrations.
From small to large machinery displays, the mood among visitors and dealerships was “positive”— despite some concerns of an average to below average harvest in some parts of the WA Wheatbelt.
Technology in Agriculture
Monsoon + Indian Agriculture
After a Record Dry August, Is India’s Kharif Harvest in Trouble?edit
The IMD may have predicted normal rainfall for September, but the government’s aggressive ban on rice exports and other custom duties on vegetables and other food products clear point to another reality. Our policy makers are deeply concerned about the imminent food crisis.
Vagaries of monsoon and its impact on agricultureedit
Agriculture is one of the most important pillars of the Indian economy contributing 17-18% of the GDP and generating livelihood for around 47% population of the country. Today India is not only self-sufficient in most crops barring edible oil and few pulse crops but has also become a net exporter.
Tractor industry
Indian Government Simplifies Tractor Testing Guidelinesedit
n a major step towards encouraging ease of doing business and promoting trust-based governance, the Government has simplified the process of testing tractors for performance evaluation. Tractor manufacturers shall now be allowed to participate in the subsidy scheme based on CMVR/Conformity of Production (COP) certificates and a self-declaration to be given by the company that the tractor proposed for inclusion under subsidy conforms to the benchmark specifications given by the Department of Agriculture & Farmers’ Welfare.
Escorts Kubota to hike tractor prices from September 16edit
The increase in prices would vary across models/variants and geographies, the company said. Shares of Escorts Kubota Ltd ended at Rs 3,036.45, down by Rs 99.15, or 3.16 percent, on the BSE.
Swaraj unveils new range of 40 to 50 HP tractorsedit
Swaraj Tractors has introduced a new range of tractors in the 40 to 50 HP category. The new range of tractors from Swaraj epitomizes its steadfast dedication to advancing India’s agricultural mechanization and addressing the evolving needs of Indian farmers.
Swaraj unveils new range of tractors in 40-50 horsepower categoryedit
Hemant Sikka, president of the Farm Equipment Sector at Mahindra & Mahindra mentioned that even though there was a rainfall deficit in August this year, tractor sales in India went up year-on-year
Mahindra Group’s homegrown tractor brand launches new range with MS Dhoniedit
DhoSwaraj Tractors has launched a fresh range of products in association with cricketer MS Dhoni. The Mahindra Group company introduced tractors in the 40 to 50 HP category on Monday and also unveiled a new advertising campaign featuring its brand ambassador. The company has invested ₹200 crore to develop the new range in order to cater to the evolving needs of farmers.
Poor monsoon to drive tractor sales in slow lane this yearedit
After three very good years on the back of successive bountiful monsoons, the current fiscal is likely to see tractor sales post low single-digit growth at best.
“Sales during April-August have been flat, with growth at minus 0.3 per cent year-on-year. Although area sown this time is higher for all kharif crops, except pulses, we have also had the driest ever August. A lot depends on rains over the next 15 days,” said Hemant Sikka, president (farm equipment sector) of Mahindra & Mahindra Ltd (M&M).