Media Monitor
CLAAS’ Dairy Month contest invites selfies, with ‘cheesy’ prizes
With June just around the corner, CLAAS is celebrating the dairy industry during National Dairy Month with a special promotion that captures candid moments with a favorite cow to win an annual supply of premium cheese. The ag equipment manufacturer is recognizing the heart and soul of individual farmers and their families through its “Say Cheese” dairy month promotion.
CLAAS Academy opens doors with diverse training opportunities
Further education and training are often considered options primarily for young adults. However, with the revitalised CLAAS UK headquarters, an additional training facility named CLAAS Academy has opened doors not only to young adults but also to dealer sales members, service, and parts staff, alongside customers seeking machine operator training.
Tractor, harvester IT comes of age
Their diverging directions has led to a myriad array of systems and applications that are often useful in bringing efficiencies, while also engendering brand loyalty, but often doing little to simplify the already complex business of farming. Harvesting and tractor manufacturer Claas has come to appreciate that the general mix of competing products, in some cases, might hamper, rather than encourage adoption of digital technology, so in response, has developed Claas Connect.
CLAAS UK showcases innovative digital system and upgraded HQ
The Scottish Farmer travelled to CLAAS UK’s headquarters located near Saxham in the southeast of England, to explore its innovative premises and glean an insight into the all-new digital cloud-system, CLAAS connect. The modernised building was completed in 2020 after a three-year build, costing £20m and spanning 33,000m². It is also home to the local dealership Manns of Saxham.
Claas 620 Arion tractor tops Lawrie and Symington’s sale
More than 700 lots of machinery came under the hammer at Lawrie and Symington’s April online machinery sale with a 75% clearance rate achieved.
The 2024 AEM manufacturing express – Celebrating Agriculture Manufacturing
This summer, the Association of Equipment Manufacturers (AEM) is launching a groundbreaking tour – The AEM Manufacturing Express. From the starting point in Knoxville, Iowa, to the final celebration in Milwaukee, Wisconsin, this initiative will traverse over 20 states, spotlighting the crucial contributions of the equipment manufacturing sector.
Claas tractor range returns to normal after supply issues
The Claas tractor range is back up to full strength, with all Arion and Axion models fully available once more following a production hiatus caused by ongoing supply chain issues. To ease the supply situation, managers at Claas UK chose to limit the choice of tractors to the most popular individual models in each range to minimise the number of factory-built variations.
Young Stock Podcast: Irishman to head up foragers and grass equipment at Claas
On this week’s Young Stock Podcast, Peter Thomas Keaveney speaks to Conor Trimble at Claas, who has just been appointed product manager of foragers, balers and greenline grass products.
In pictures: Claas puts long-term investment into UK and Irish market
Peter Thomas Keaveney travelled to visit Claas UK’s new state-of-the-art headquarters, meet new Irish faces in the company and report on a big investment in a soon-to-be launched online portal.
Watch: Confidence and simulated field conditions at Claas HQ
The three big names that dominate tractor sales in Ireland enjoy a position that, to many, might appear unassailable, but there is one company with a different idea, and that is Claas – which is determined to break into the charmed circle. Naturally, all of the manufacturers are filled with ambition, but the German company has made an investment at its UK base of a significance that has yet to be fully appreciated.