Competition
Unacademy launches inspiring campaign featuring Sachin Tendulkaredit
Mint – Online Web
The new film is a part of Unacademy strategic partnership with Tendulkar where he has made an undisclosed amount of investment in the company coming on board as brand ambassador. As part of the deal, he will share his life lessons, mentoring Unacademy learners through a series of live interactive classes, which will be available free of cost. Unacademy is also working on a deeper content-led integration with Sachin in the sports learning category. The details of this integration will be unveiled in the next few months.
Industry
Cut quality testing fees for startups, women entrepreneurs: Goyal to BIS; How has the pandemic boosted the prospects for many startups inching them towards growth and successedit
Inventiva – Online Web
Piyush Goyal, Commerce and Industry Minister, on Monday, asked the Bureau of Indian Standards (BIS) to drastically reduce charges for testing quality of products “throughout” for MSME’s and the initial phase for startups and women entrepreneurs to encourage them to get their products certified and meet standard norms. The acceleration in the rate of technology adoption provided the tailwinds for startups across categories. E.g., the number of students using edtech products in India has almost doubled this year.
Startups splurge on sports sponsorshipsedit
Live Mint – Online Web
Edtech firm Byju’s spent Rs. 400-500 crore in advertising last year while gaming firm Dream11 spent Rs. 350-400 crore and My11Circle spent Rs. 150-250 crore, as per a Pitch Madison Advertising report published in February. Digital and television dominated ad spends. According to Star India, edtech and fantasy gaming emerged as the most advertised category during IPL 2020, followed by fast-moving consumer goods (FMCG), and auto and ancillary (such as tyres and lubricants) companies. “There is enough data to prove the benefits of associating with sports, with exposure being the prime highlight. This provides emerging brands and startups that are looking to maximize reach, brand awareness and overall brand recall an opportunity to ...
City schools conduct ‘satisfaction’ surveysedit
The Hindu – Bangalore
Schools in the city are con ducting ‘satisfaction surveys’ involving students who are attending online and offline classes. Based on the feed back, they are tweaking the learning strategy. School management have got feedback that offline classes are the students’ preferred choice.
From influencers to investors, content creators are coming of age in Indiaedit
ET Tech – Online Web
After collaborating with startups to create branded content for them in the last few years, top creators are turning angel investors by putting anywhere between Rs 2 lakh to Rs 20 lakh in early-stage funding rounds of new economy businesses. Just last week, creators like Tanmay Bhat and Ranveer Allahbadia (@BeerBiceps) have announced angel investments in Qoohoo, a platform that helps creators monetize their followers, and Ready Set Jet, an American beauty brand looking to India for expansion respectively.
News from the world of educationedit
The Hindu – Online Web
A survey by Brainly found that Indian students were beginning to use edtech platform for their preparations. Based on a sample size of 9,029 respondents from across the country, the survey found that 23% students were taking help from their peers, while 17.5% were being coached by tutors or coaching experts and 15.2% by parents, 10.9% said that they used edtech rms to solve their queries, while 33.3% went with all the available options.