“We significantly increased our investments in product and product designs in FY16, results of which have shown in our FY17 financials,” said Ashish Goel, CEO of Urban Ladder, which has seen a 22% increase in revenues in FY17. “Our product range was more differentiated — which led to lower marketing costs, little discounting and improved margin structures.”

Publication: The Economic Times (Clip Attached)

Date: March 26, 2018