A notable trend witnessed during the year was the adoption of omni-channel strategies by esta­blished players. Several e-commerce retailers such as Urban Ladder, Craftsvilla, Myntra, Jaypore, Pepperfry and Nykaa opened their brick-and-mortar stores; whereas established re­tailers such as Zara launched their online portals.

Publication: The Hindu (Print)

Date: March 31, 2018