Company News
Getting customers back is now the holy grail of e-commerceedit
Building scale has been the name of the game for India’s biggest consumer-Internet companies. They are now moving on, shifting their focus to retaining customers and coaxing them to make repeat purchases.
Publication: ET Prime
Date: June 11, 2018
Competition and Industry News
With 7,500 products and four years of research, IKEA is ready for Indiaedit
IKEA’s first store in India, which will open in Hyderabad next month, has been a long time coming.
The world’s largest furniture retailer first announced its India plans in 2012 with an initial investment of Rs10,500 crore. After almost six years of policy approval, finalising large parcels of lands, and figuring out local sourcing, IKEA is now pulling out all stops to expand in Asia’s third-largest economy.
Publication: Quartz (Online)
Date: June 11, 2018
Kitsch up that cookerieedit
The fulcrum of any home is the warm embers of a kitchen. It is meant for more than just cooking — it’s that favourite spot where a family sits together, talking, laughing, sharing and of course eating. While thinking decor, we often fail to give it the importance it deserves.
Publication: The Asian Age (Online)
Date: June 12, 2018
With Walmart-Flipkart deal done, what does the future hold for Indian ecommerce?edit
Now that the will-it-won’t-it conundrum has been resolved, and Walmart has announced it will close the Flipkart deal before the end of this calendar year, the Indian startup ecosystem is abuzz with what comes next.
Publication: YourStory (Online)
Date: June 12, 2018
With Samosas and Veggie Hotdogs, IKEA Lays Ground for India Debutedit
IKEA is set to open its first store in India next month, and the world’s biggest furniture retailer is localising its offering — from the food menu to its “do-it-yourself” (DIY) assembly model — to ensure success in the country.
Publication: News18.com (Online)
Date: June 12, 2018