Company News
Getting customers back is now the holy grail of e-commerceedit
Building scale has been the name of the game for India’s biggest consumer-Internet companies. They are now moving on, shifting their focus to retaining customers and coaxing them to make repeat purchases.
Publication: ET PRIME (Online)
Date: June 12, 2018
Competition and Industry News
Cos warm up to online travel expense toolsedit
Smaller e-commerce players struggle to stay relevantedit
Pepperfry dominates the online furniture and home décor market with over 60 per cent market share and BigBasket, which has over 40 per cent market share, also offers its house brands which brings in a significant chunk of its revenue.
Publication: The Hindu Businessline (Online)
Date: June 13 2018
Ikea to localise offers to ensure success in Indiaedit
Ikea is set to open its first store in India next month, and the world’s biggest furniture retailer is localizing its offering – from the food menu to its “do-it-yourself ” (DIY) assembly model – to ensure success in the country.
Publication: The Economic Times (Online)
Date: June 13 2018
IKEA lays ground for India debutedit
Still, IKEA, which has already sunk about $670 million into India, will face stiff competition in the Indian market from a slew of online furniture start-ups such as Pepperfry, UrbanLadder and FabFurnish, so success will come at a price.
Publication: MSN (Online)
Date: June 13 2018