Competition and Industry News
For IKEA, pricing is No. 1 challenge hereedit
IKEA, the Swedish furniture brand which opens its first store in Hyderabad next month, has adapted its products to address Indian conditions such as humidity and cooking styles. In a chat with TOI, IKEA’s global design head Marcus Engman talks about the challenge of cracking India’s unorganised furniture market.
Publication: ET Retail (Online)
Date: June 22, 2018
Pepperfry bets big on own brands, open to talks with Ikeaedit
Furniture and home products marketplace Pepperfry hopes to become a `6,500-crore company by 2020, of which `3,000 crore is expected to come from its in-house brands .
Publication: Financial Express (Online)
Date: June 22, 2018
Interior Fitedit
Anuj Srivastava, co-founder and CEO at Livspace says, “A healthy home design entails using natural materials, embracing a sustainable way of living, generating minimum waste, bringing in more greenery into the house and letting in more of natural light and ventilation. It is a conscientious effort — from construction to decor and maintenance — to ensure that a home and its inhabitants are healthy.”
Publication: The Pioneer (Online)
Date: June 21, 2018
Expect a smorgasbord of flavours at Ikea Indiaedit
The Swedes take their ‘Fika break’ or ‘work break’ seriously. There’s at least one Fika break each day, and it’s more than grabbing a coffee and a short eat. It’s a culture that’s deeply ingrained. Employees are encouraged to take that break, move away from their workstations and meet people over a beverage and baked goodies.
Publication: The Hindu (Online)
Date: June 21, 2018
Pepperfry to expand house brands portfolioedit
Home and furniture products marketplace Pepperfry is expanding its house brands portfolio and retail network. It expects to double the offline studio base from 32 now to over 70 by March 2019.
Publication: Business Line (Online)
Date: June 21, 2018