Over the next year, Myntra plans to bring 50 top brands that it already works with on the omni-channel platform. Mint had reported in July that brick-and-mortar retailers, such as Future Group, Shoppers Stop and Chai Point, as well as online platforms, including Myntra, Urban Ladder and Pepperfry, are all betting bigon their omni-channel strategies.

Publication: Mint (Print)

Date: August 1, 2018

IKEA, world’s largest furniture brand is opening its first store in India in Hyderabad. After 6 years of planning and policy approval, they’ve finally gotten to the stage where their success in India now depends on the Indian customer and not the business and policy officials. But this too will not be an easy feat.

Publication: WTD News (Online)

Date: July 31, 2018

Swedish furnishing giant IKEA, that is setting shop in Hyderabad, has decided to purchase 35 per cent of its products from local artisans. Also, if local artisans make products with specifications that match international standards, IKEA will purchase them and make them available in the international market through its 420 showrooms spread across the world.

Publication: The New Indian Express (Online)

Date: July 31, 2018