Competition and Industry News
6 million shoppers expected to hit up India’s first Ikea storeedit
In a milestone that’s been more than a decade in the making, India’s first Ikea store will open Thursday (Aug 9), bringing inexpensive Nordic-inspired furnishings and food to the world’s fastest-growing middle class.
Publication: The Straits Times (Online)
Date: August 8, 2018
Ikea Arrives in India, Tweaking Its Products but Not Its Vibeedit
The Swedish furniture giant opens in Hyderabad, India, this week. To appeal to customers, it is cutting prices, offering assembly and selling samosas.
Publication: The New York Times (Online)
Date: August 8, 2018
Online furniture market to triple to $3 billion by 2020edit
Swedish furniture retailer IKEA had announced its plans to enter the Indian market in 2012 and its first store is being launched in Hyderabad on Thursday. IKEA may have taken six years to open its first store in the country, but in these years online furniture retail has grown from zero to $1 billion category and is expected to triple to $3 billion by 2020.
Publication: Financial Chronicle (Print)
Date: August 8, 2018