Last night as I was watching a popular science fiction movie for the nth time, I began to wonder – as a marketer, if I had entered a state of cryogenic sleep a few years back, I would have woken up to a digitally transformed India, and wouldn’t have known if the transformation is in my sleep or in reality. This new India has already become the second highest online market in the world with a staggering 430 million users today, double of the number just four years ago.

Publication: Afaqs (Online)

Date: August 6, 2018