August 9, 2018

Competition and Industry News

IKEA to unveil electric autos for door delivery on Thursdayedit

If you are planning to shop at Swedish furnishing giant IKEA’s first India store in Hyderabad this week, it may very well be a 3-wheeler Electric Vehicle dropping off your purchase if you opt for door delivery.

Publication: CNBC TV (Online)

Date: August 9, 2018

Watch: Inside IKEA Hyderabadedit

The world’s largest furniture retailer IKEA opened its India doors. The store is all set to say ‘Hej Hyderabad’ from August 9.

Publication: Telangana Today (Online)

Date: August 9, 2018

These Are The Five Challenges IKEA Will Face In Indiaedit

As IKEA opens its first store in India on Thursday following years of delays, AFP picks five challenges the Swedish furniture giant will face while trying to navigate a difficult local market.

Publication: NDTV (Online)

Date: August 9, 2018

What, no meatballs? How Ikea caters to different global tastesedit

Ikea’s blue-and-yellow stores are instantly recognizable: iconic, monolithic and now, as India’s first store throws open its doors to the masses, operating in more than 400 stores in some 50 countries.

Publication: Brand Equity (Online)

Date: August 9, 2018

Ikea tackles high taxes to keep prices low in Indiaedit

Ikea of Sweden AB is looking to keep prices even lower in India than it typically does elsewhere when it opens its first store in the country on Thursday, overcoming high taxes on imported goods as it woos cost-conscious shoppers unaccustomed to DIY furniture. Over a decade since floating its India expansion plan, the Swedish retailer will finally mark its entry with a 400,000-square-foot (37,160 sq. mt) store in the southern city of Hyderabad, where it will sell 1,000 items, including cutlery and stuffed toys, for less than ₹ 200.

Publication: Live Mint (Online)

Date: August 8, 2018

Don’t see any job loss due to IKEA’s India entry: DIPP Secretary Ramesh Abhishekedit

Swedish furniture giant IKEA is opening its first retail store in Hyderabad on Thursday. While IKEA’s sees India as a big market, some say the furniture giant’s entry into India will lead to job loss in the country. However, Ramesh Abhishek, secretary, Department of Industrial Policy & Promotion (DIPP),  believes there will be no job loss in India due to IKEA’s entry.

Publication:  ET Now News (Online)

Date: August 8, 2018

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