Company News
IKEA’s India betedit
It was almost a decade back that Swedish furniture major IKEA first thought of entering India. With FDI regulations being eased and the Make in India programme gaining momentum, it was just a matter of time before things moved beyond the concept stage — a very calculated move considering that India is where multinationals are looking for growth opportunities.
Publication: Financial Express (Print)
Date: August 10, 2018
Urban Ladder Store Launch Campaignedit
After 5 years of existing purely in cyberspace, furniture player Urban Ladder opened the doors to their first retail store in July last year. Today, they have 8 brick and mortar stores across Bengaluru and NCR – with plenty more in the pipeline.
Publication: Adgully (Online)
Date: August 10, 2018
‘Namaste, Welcome to India’: Urban Ladder greets IKEA with this sweet messageedit
Swedish home furnishings major IKEA, which opened its first store in India on Thursday, received a sweet welcome by online furniture and home décor company Urban Ladder.
Publication: DNA (Online)
Date: August 9, 2018
IKEA opens first store in India with 1000 products below Rs 200 offeringedit
After studying Indian market for over a decade, Sweden-based furniture giant has opened its first store for people in Hyderabad’s Hitec City on Thursday.
Publication: Daily Hunt (Online)
Date: August 10, 2018
Competition and Industry News
Top things to know about IKEA’s India shopping cartedit
Among other factors to mark its entry into the country, the Swedish furniture giant has tied up with UrbanClap as its furniture assembly service partner in Hyderabad.
Publication: Financial Express (Online)
Date: August 10, 2018
Has Swedish furniture-maker IKEA hit on the perfect formula to win over Indian hearts?edit
It took 12 years, but IKEA has finally opened its first store in India in Hyderabad. The Swedish furniture maker is known for its affordable and aesthetic designs worldwide. But will its DIY-ethos work in India, a country known for hiring carpenters and electricians to fix the smallest problems? Simply put, ‘do it yourself’ is not something we do in India. Instead, we like people doing things for us.
Publication: The New Indian Express (Online)
Date: August 9, 2018
IKEA’s Hyderabad store gets huge response on day oneedit
Ikea’s first India store, which opened its doors to a huge response by customers on Thursday, offers a world of options for people looking to furnish their homes with good quality and yet affordable products.
Publication: Times of India (Online)
Date: August 9, 2018
IKEA says Namaste to Indian customers as it throws open its first store in Hyderabadedit
Swedish home furnishings major IKEA says Namaste to Indian customers as it throws open its first store in Hyderabad. Company has ensured that it adapts to local tastes & prices to win over customers. Ashwin Mohansays gets us a sneak peak of the store Ikea In India.
Publication: The Economic Times (Online)
Date: August 9, 2018
Big store, big dreams: Ikea unbolts its first ever store in Indiaedit
Ikea has opened its first ever store in India on Thursday. The giant blue store that can easily be recognised all over the world, stands big and proud on a 13-acre plot in HITEC city, Hyderabad amid tech giants Google and Facebook. Indians have never seen a store of this magnitude ever before. The store with its classic warehouse style design hopes to become the go-to store for all things affordable.
Publication: The Week (Online)
Date: August 9, 2018
Analysis: Walmart and Ikea think big in Indiaedit
The past couple of days have seen landmark Indian moments for two retail heavyweights. The Competition Commission of India (CCI) approved US retailer Walmart’s $16 billion acquisition of e-commerce venture, Flipkart. Whilst Swedish home furniture giant, Ikea, opened its first Indian store, in the southern city of Hyderabad.
Publication: Retail Tech Innovation Hub (Online)
Date: August 9, 2018
Ikea’s sofas, spoons in demand as 1st India store opens in Hyderabadedit
Ikea’s 400,000-square-foot Hyderabad store is the first step in the retailer’s plans for India, with more outlets scheduled to debut in Mumbai, Bengaluru and the New Delhi area soon after.
Publication: Live Mint (Online)
Date: August 9, 2018