Competition and Industry News
IKEA’S INDIA PLAYedit
With a focus on affordability and variety, the Sweden-based furnishing major has scripted a success story in almost every country it operates in. Will the script play out here?
Publication: Outlook Business
Date: August 9, 2018
Food for thought: Why IKEA started serving snacks at their outletsedit
After the stories about the stampede at the opening of India’s first IKEA store in Hyderabad, came the stories on the food. Most noted that the IKEA’s iconic Swedish meatballs were not made from beef or pork but chicken and veggies. And with 1,000 seats, it is the largest IKEA restaurant in the world.
But why did a furniture-seller get into food at all? Because of their size IKEA’s stores are situated on city outskirts, far from regular restaurants. It took time to get there and shop and as Ingvar Kamprad, IKEA’s founder realised, “it’s difficult to do business with someone on an empty stomach”.
Publication: Economic Times
Date: August 16, 2018