Around the globe, Ikea launches are known for frenzied crowds and on occasion, even riots and tear gas — as was the case when 6,000 people showed up for a store launch in Edmonton London in 2005 and caused a deadly stampede. At the launch of its first store in India earlier this month, at Hyderabad, the company had clearly learnt its crowd control lessons well.

Publication: Business Standard (Online)

Date: August 19, 2018