Company News
Opinion | An underdog’s winning strategy against Goliathedit
At Urban Ladder and other home-grown Indian brands, many of us have observed the stark transformation of the Indian consumer in the last decade. The retail ecosystem is one of the most exciting industries today—it’s fast-paced, constantly evolving, and ever so demanding. As the retail sector enters a new phase, home-grown brands like ours need to find ways to stay ahead in the game.
Publication: Mint (Online)
Date: August 20, 2018
Competition and Industry News
I would like to thankedit
Ashish Goel, founder, Urban Ladder, Satheesh Kumar KR, founder, Enzen Global, and the IKP team, where we are currently located. Mrinal [Pai, cofounder] and I met Ashish back in 2014. He mentored us during some of our most difficult times. We met Satheesh almost 10 months after starting and connected instantly. IKP’s Deepanwita Chattopadhyay (chairman) and Vikraman Venua (CEO, IKP Eden) have always been great to us. We were the first startup to be present at IKP Eden and it was one of our best decisions.
Publication: ET Panache (Print)
Date: August 20, 2018