Competition and Industry News
Evergreen textures, colours to accentuate your spaceedit
Banish monotony from your abode and bask in the resplendent glory of an array of eclectic hues and textures that will instantly elevate any space.
Publication: Business Standard (Online)
Date: August 20, 2018
Brandstand: What Ikea can learn from Indiaedit
While the press is obsessed with how India will gain from Ikea, a more attractive topic from a branding perspective is to decipher what Ikea will gain from India. As in, how the experiences of operating in such a diverse yet unique geography will add back to the reputation and ammunition of Ikea.
Publication: Best Media Info (Online)
Date: August 20, 2018
Why IKEA Chose Dentsu Impact as its Agency for the Indian Marketedit
Across the world, IKEA is an iconic brand. From its unique store concept to its attractive advertising, it is known to keep the audience engaged. This makes it a front runner in the global retail sector considering not just the sales numbers but also from brand value perspective. IKEA’s brand ranks at No.25 and is valued at $18,472 million as per Interbrand’s Best Global Brands 2017 Rankings.
Publication: AdAge (Online)
Date: August 20, 2018