Competition and Industry News
IKEA won’t bring its iconic print catalogue to Indiaedit
Earlier this month, IKEA arrived in India with a 400,000 square feet store, 7,500 products, and big expansion plans. But it left out one key thing: its iconic print catalogue.
Publication: Quartz (Online)
Date: August 22, 2018
Internet industry group IndiaTech backs ecommerce draftedit
IndiaTech.Org, the internet industry group founded by companies like Ola and Makemytrip, has expressed support for the draft ecommerce policy that has otherwise garnered flak from multinational companies and some sections of the government as well. The year-old group, which also includes Hike, Policybazaar, Quikr, Lenskart and Urban Ladder as members, said the draft policy pushes for a level playing field for domestic and foreign companies, a primary demand of India’s internet industry.
Publication: The Economic Times (Online)
Date: August 22, 2018
How IKEA Won The OOH Gameedit
Swedish furniture retailer, IKEA, opened its first store in Hyderabad on 9th August creating a buzz amongst consumers. With a vast range of home furnishing products, the brand announced its launch with over 150 plus OOH media across Hyderabad city.
Publication: Exchange 4 Media (Online)
Date: August 22, 2018
IKEA to make Bengal a sourcing hub for global opsedit
IKEA, the Swedish home furnishing giant with global revenue of over 38 billion euro (Rs 3 lakh crore), will make Bengal one of its procurement hubs in India for its worldwide operations.
Publication: Times of India (Online)
Date: August 22, 2018
Behind the scenes of IKEA’s Indian marketing strategyedit
Hej IKEA i Indien! This translates to ‘Hello IKEA in India!’ Unless you’re living under a rock, by now we’ve all heard and read about Swedish furnishing brand IKEA’s great and pompous launch in India! Indians alien to the concept of assembling furniture themselves lunged at IKEA’s launch in Hyderabad City. This reflects from 40,000 customers trooping in on the opening day, where the retailer rang up sales of a little over Rs 1 crore the same day.
Publication: Indian Television (Online)
Date: August 23, 2018