Competition and Industry News
Ikea’s furniture names are famous for being hard to pronounce, but they aren’t completely random. Here’s where they come from.edit
Ikea’s famously hard-to-pronounce furniture names aren’t just gibberish. They’re part of an elaborate naming system originally designed to help Ikea founder Ingvar Kamprad – who was dyslexic – keep track of the thousands of products the furniture giant develops every year. Ikea groups the product names, all derived from Swedish words, into categories instead of using serial numbers. For example, bed textiles are named for flowers and plants, bookcases for professions and Scandinavian boys’ names, and sofas and armchairs for Swedish places.
Publication: Business Insider India (Online)
Date: August 23, 2018
Ikea’s Hyderabad store delivers via solar-powered rickshawsedit
Swedish home furnishings retailer Ikea is a global company and it opened its first ever store in Hyderabad, India. While the store owns the typical trains of Ikea store, be it the sprawling layout, cafe or the Hemnes bed, the interesting element coming into fore is that the store also has the distinction of the local flavor.
Publication: Hans India (Online)
Date: August 23, 2018