Franchising is a business format with an extensive global recognition. International franchising gives industries a magnificent opportunity for market expansion. International firms use franchising as a mode of entry while expanding internationally. Recently, IKEA launched its first store in Hyderabad and became an instant hit. It experienced a sensational footfall of 40,000 people on day 1 itself. IKEA’s distinctive strategies have contributed to its success. Here are the following strategies franchisors can learn from IKEA’s success story.

Publication: Entrepreneur (Online)

Date: August 25, 2018

Pepperfry has emerged as India’s biggest online furniture player, but it hasn’t shut the door on brick and mortar altogether.

Seven years ago, Jugal Kishore went to his handicrafts shop in Jodhpur thinking it would be just another day at work. Customers walked in as usual, some browsed around for a bit and left while others stopped to buy a souvenir to take home. But one 30-something man who walked in was different: He checked out the products in the shop and then approached Kishore with a business proposal which took the Rajasthani businessman by surprise.

Publication: Fortune India 

Date: August 24, 2018