Online furniture, home furnishing and designing platforms like Pepperfry, Urban Ladder and Livspace are seeing a surge in both volume of traffic and transactions on the mobile channel, including their mobile site and app with volume growth almost doubling over the last 18 months.

For Urban Ladder, about 55% of its transactions are made via the mobile platform with transactions across complex categories also seeing a surge. “In the mobile app, we have seen a higher ticket size of at least 5-6% when compared to website. However, the number of items per transaction have also been much higher, which leads to an overall higher transaction volume and value,” said Ashish Goel, founder of Urban Ladder.

Publication: The Economic Times ...