Why are global consumer goods companies such as IKEA headed to India? It’s the country’s burgeoning middle class that holds out the promise of rapidly growing consumption. The domestic consumption is set to treble to $4 trillion by 2025 as rising affluence levels drive changes in consumer behavior and spending patterns that have big implications for companies, according to a report by Boston Consulting Group released last year. About 40 per cent of the population would be living in urban areas by 2025, and city dwellers would account for over 60 per cent of consumption, it said.

Publication: Economic Times

Date: August 31, 2018

Inspired by images of high-end home decor, but constrained by a budget? You’re not alone. Luckily, with the variety of items available both in stores and online these days, it’s a cinch to replicate the more expensive look, on a budget. AD makes this a norm every week, offering a curated list of trending home decor pieces complete with links and prices to save you some legwork. All the decor pieces are from Amazon, because the website’s curation of home decor items is enviable. The e-commerce giant has all kinds of home decor ranging from candles to dustbins! Besides that, Amazon also offers special sale prices, filters for different price slugs and even decor additions for festivals.

Publication: Archtectural Digest

Date: August ...

According to the company, it has observed that the Indian consumer market is largely fragmented and there are several sections of consumers who are more comfortable with cash payments, especially when it comes to large ticket purchases like furniture.

Publication: ET Retail (Online)

Date: August 30, 2018