Competition and Industry News
Brand ‘disloyalty’ takes a big leapedit
Amita Deshpande, a young urban professional was on the hunt for a wearable device. After some research and a lot of time spent weighing the options, she picked one. Purchase done, all seemed well. But when it was time for her next buy, did she go for the brand she had chosen the first time? No, because as is the norm with bargain hunters, she found herself a better deal, from another brand. Deshpande’s story is the story of the average buyer. Consumers show no loyalty to brands they purchase in most categories, says a new study by market research agency Nielsen.
Publication : Business Standard
Date : September 10, 2019
Brand disloyaltyAmazon joins hands with Indian Railways to allow pickups at local stations in Mumbaiedit
In a bid to enhance customer experience and boost its delivery network, Amazon has launched an initiative that will allow deliveries from pickup points across four railway stations in Mumbai. As part of this, customers can select these four pickup locations on the checkout page of their order on Amazon.in and collect their packages on their way in or out. Started in partnership with the Indian Railways, this initiative will be launched as a pilot across Mumbai’s local stations, including CSTM, Thane, Dadar, and Kalyan. To make deliveries easier, the US-based e-commerce giant will be setting up kiosks at the foot traffic locations within the stations.
Publication : Yourstory
Date : September 10, 2019
AmazonThrough the eyes of investors: What investors look for in a founder and his teamedit
Within four years of launch of Start-up India scheme by Prime Minister Narendra Modi, Indian start-ups and entrepreneurs are on a fundraising spree to execute their ideas. In 2018, Indian startups raised a record amount of over $38 billion, including Flipkart’s $16 billion deal with Walmart. Other top start-ups like Byju’s, Ola, Oyo and Paytm also received funding from some of the world’s most renowned investment firms and investors including Warren Buffet. However, these stories will be incomplete without the stories of their founders like Paytm’s Vijay Shekhar Sharma, or Byju Ravindran who founded the E-learning company Byju’s or other top founders like Oyo’s Ritesh Agarwal or Ola’s Bhavish Aggarwal.
Publication : Financial Express
Date : September 09, 2019
InvestorsStart-ups