Company News
Four questions that are on the mind of Urban Ladder’s founder as he battles competition from Ikea and Pepperfryedit
Online furniture retailer Urban Ladder is in an expansion mode as it hopes to turn profitable by the end of 2019. More so, it also intends to go for an IPO in two years. The startup is now present in 13 cities. It also has physical retail stores in (Bangalore and Delhi, and is looking to expand offline as well. The startup however had to face a rough patch between February and March 2019, when it had to let go of 90 employees as part of organizational restructuring.
Publication : Business Insider India
Date: September 23, 2019
urban ladder
Smart and essential furniture for small homes and roomsedit
Buying furniture should always come after you decide and find an ideal space for it in your apartment. The issue of managing furniture is very common in small spaces and the design related problem can be tackled by opting for furniture that is specifically made to complement a small apartment. Modular storage shelves, convertible beds and C-tables are some of the furniture options that are easily available online and a handful of best picks are listed here to give you fresh ideas for decorating your place and buying new furniture.
Publication : The Times of India
Date : September 24, 2019
Product PlacementCompetition and Industry News
Still start-up season: Funding continues in face of economic slowdownedit
Despite a slowdown in the economy, start-up and tech businesses continue to see a steady rise in funding and valuations, and emergence of new ventures. According to consultancy firm EY, private equity and venture capital investments in H1 2019 were 27 per cent higher at $23.4 billion compared to the same period last year. At 536 deals, even the volume of deals is 43 per cent higher than last year. “As per EY’s forecast in the beginning of 2019, infrastructure and real estate sectors have taken the lead in attracting PE investments.
Publication: Business Standard
Date: September 24, 2019
Startup fundingPepperfry looking to acquire a VR tech start-up to elevate customer experienceedit
Online furniture and home products marketplace, Pepperfry is looking to acquire a Virtual Reality (VR) technology start-up that will elevate customer experience substantially and enable quicker decision making. “With VR technology, customers will be able to enter digitally rendered versions of their own homes in virtual reality and furnish and decorate their homes, by selecting products from Pepperfry’s extensive furniture and home décor catalogue and placing them one by one in each room” Ambareesh Murty, founder and CEO at Pepperfry told BusinessLine on the sidelines of the launch of the company’s second largest warehouse in Bengaluru on Friday.
Publication : The Hindu Business Line
Date : September 23, 2019
PepperfryE-Commerce consumer protection policy: Small piece of a larger puzzleedit
The government has recently opened consultations for the draft E-commerce guidelines for consumer protection, as the Department of Consumer Affairs, under the Ministry of Consumer Affairs, Food and Public Distribution looks to finalize on the guidelines that will regulate the e-commerce sector in India. The policy once implemented is intended to help build customers trust by putting in place various check and balances across the e-commerce ecosystem, for grievances ranging from payment refunds, fake reviews, product quality, etc.
Publication : The Times of India
Date : September 24, 2019
Consumer ProtectionDraft E-commerce policy