Despite India’s digital boom, about one-third of cash-on-delivery (COD) orders from the e-commerce websites in India are not delivered, which ends up adding to cost for the e-tailers, according to the data from Narvar, a San Francisco-headquartered company. It partners with major global retailers to automate the deliveries, as per the news report in the national publication.Currently, COD accounts for 65 per cent of all orders from online marketplaces in India. “Depending on the size of the parcel, a single return could cost the e-tailer Rs 50-150,”

Publication : ET Now News 

Date : November 11, 2019