When you think about what qualifies as “success” for e-commerce businesses, the metric that probably comes to mind first is sales. While revenue is undoubtedly a key indicator that your business is doing something right, there is a plentitude of additional data points available to help determine exactly what you’re doing right. Tracking these four basic key metrics over time will provide you and your team with an in-depth understanding of consumer behavior, industry trends, and your anticipated ROI.

Publication: Forbes

Date: November 20, 2019

The government wants to introduce penalties on e-commerce portals that violate the rules being framed for regulating online business in the retail sector. These are going to be called the Consumer Protection (e-commerce) Rules, which are currently awaiting public feedback for which the deadline is December 2. Some more facets like the penalties will also get added, as per a report in the Economic Times.The government did warn Amazon and Flipkart against violating FDI norms. But there are other e-commerce firms engaged in online retail which may be engaged in similar practices like deep discounting and favouring certain sellers on their platforms etc.

Publication: The News Minute

Date: November 20, 2019

There’s a reason they are called unicorns. India is home to over 39K startups (2018 data) but only a handful have managed to reach the billion-dollar valuation mark. If we are speaking percentages, under 1% of the ecosystem has entered the hallowed unicorn club. But as the availability of capital increases in India, the time for the startups to attain unicorn status from the date of incorporation has gone down dramatically. As per DataLabs research of a sample set of 31 Indian unicorns over the year, the contribution of 2019 was 26% (till Q3 2019) — seven startups reached this mark this year.

Publication: Inc 42

Date: November 21, 2019

Pepperfry, a leading furniture e-tailer, will touch 100 outlets across India by June 2020, a top company official said on Thursday. Pepperfry at present has 67 studios (shops) including the one opened in the city on Thursday, in 24 cities across India, the company’s Chief Category Officer Hussaine Kesury told reporters. It has 23 largest studios in South India including in Bengaluru, Chennai, Hyderabad and Kochi, he said.The company has 15 franchise model studios in the country, including in Coimbatore throughVR Enterprises, he added.South India is an essential market for the company, which contributes to over 40 per cent of the overall business, as consumers in the region are highly evolved online buyers.

Publication: Indianweb2

Date: November 21, 2019