Steady funding activity despite several deterrents has displayed the tenacity of startups in 2019, a year fraught with many political and economic events. All through the year, despite the economic slowdown, the startup ecosystem maintained its momentum of raising funds from investors. The current slowdown in India started in the first half of the last financial year when India posted a GDP growth of 7.95 percent in Q1 and seven percent in Q2 of FY19. The following four quarters posted a successive decline in GDP growth rate, at 6.58 percent (Q3 FY19), 5.83 percent (Q4 FY19), five percent (Q1 FY20), and 4.5 percent (Q2 FY20).

Publication: Yourstory

Date: January 6, 2020

The year 2020 began with some major announcements in the online retail space. This week, Amazon reportedly signed a long-term business agreement with Kishore Biyani’s Future Group. The move comes only days after Mukesh Ambani-led Reliance e-commerce debuts in grocery with JioMart. Recently, Walmart and Flipkart announced a joint investment in Agri-tech supply chain startup Ninjacart. It is indeed exciting times for the India’s ecommerce sector. There will be many more such announcements across categories from retailers in the coming months.

Publication: CXOtoday.com

Date: January 07, 2020

To be sure, Pepperfry has been quite aggressive in terms of its marketing. The company which started by focusing heavily on television is now seen capitalising big on digital. “In 2020, a prominent trend will be the utilisation of machine learning to filter audiences for targeted campaign outreach. Implementation of machine learning in campaigns will help brands to improve both targeting and messaging by marketing to micro-segments with very well-identified needs or interests. At the acquisition stage, the retailer runs performance marketing campaigns targeting potential consumers through varied mediums

Publication : Exchange4Media 

Date : January 06, 2020

The future of e-Commerce in India 2020 is one of the most talked-about topics as more and more Indians are taking the online route to fulfil their shopping needs. Ecommerce has gained huge popularity over the last decades, and in ways, it’s replacing traditional brick and mortar stores. As people don’t have the time to go out and buy something that they need right away and that’s the reason people are buying a lot of things online mainly due to time and convenience. Here’s is the list of the next big players in India’s e-Commerce industry.

Publication : The Asian Age 

Date : January 07, 2020

As we bid adieu to 2019 and welcomed 2020, let us take a look back at what has been another action-packed year in the start-up ecosystem. While the years 2016 and 2017 were fairly slow for those associated with start-ups in India, 2019 continued the upward trend of the previous year, with the ecosystem experiencing great numbers over the course of the year. One of the most important numbers of the year was that 7 start-ups from India made it to the unicorn stage, taking the number of unicorn start-ups in the country to 33.

Publication: CNBC TV18

Date: January 07, 2020