Media Monitor
50 years of Swaraj: Company unveils limited edition tractor variants, new CSR program
Leading tractor manufacturer, Swaraj Tractors, celebrated its 50th anniversary earlier this week by unveiling limited edition variants for its XM, XT and FE range of tractors. The Mahindra Group firm also announced its new CSR program, Skilling 5000.
Mahindra Tractors crosses milestone by selling 40 lakh tractor units
Mahindra Tractors, part of the Mahindra Group and the world’s largest tractor manufacturer by volume, has achieved a milestone by selling the brands 40th Lakh tractor, inclusive of exports in March 2024. The Mahindra Yuvo Tech Plus, based on Mahindra’s next-generation Yuvo tractor platform, marks this milestone, having rolled-out from Mahindra’s Zaheerabad facility, Mahindra’s youngest tractor facility and a global production hub for Mahindra Tractors, according to a media statement here.
Escorts Kubota to increase tractor prices from May 1
Engineering conglomerate Escorts Kubota on Monday announced a forthcoming increase in the prices of their tractor range starting May 1, 2024. The company’s agri-machinery division is set to implement these price adjustments, which will vary across different models, variants, and regions. However, the specific percentage of the price hike has not been disclosed.
Escorts Kubota to increase prices of tractors, shares gain
Shares of Escorts Kubota rose over 2% in early deals on Monday after tractor maker and seller said the company would increase the prices of its tractors effective May 1, 2024 onwards. The increase in prices would vary across models/variants and geographies, it added. The stock of the tractor maker zoomed 98% in two years and rallied 168% in three years. In the last one year, the multibagger stock has gained 61.75% and fallen 3% in six months.
Punjab in the DNA of Swaraj tractors, says CEO Harish Chavan as it celebrates 50 years in Mohali
It’s in the DNA of Punjab. That’s how the soft-spoken Harish Chavan, chief executive officer (CEO) of Swaraj division in Mahindra & Mahindra Ltd, describes the company which is celebrating its golden jubilee this week. It’s a company born out of green revolution. Seeing the galloping demand for tractors, then being imported from the West, the Punjab government set up Punjab Tractors Limited (PTL), and rolled out its first indigenously manufactured tractor in 1974.
Mahindra surpasses 40 lakh tractor sales milestone
Mahindra Tractors, part of the Mahindra Group and the world’s largest tractor manufacturer by volume, has achieved a milestone of selling the 40th lakh tractor, inclusive of exports in March 2024. The Mahindra Yuvo Tech Plus, based on Mahindra’s next-generation Yuvo tractor platform, marks this milestone, having rolled-out from Mahindra’s Zaheerabad facility, its youngest tractor facility and a global production hub for the company.
John Deere is hiring a CTO — that’s Chief Tractor Officer — to help launch its TikTok channel
Agriculture equipment company John Deere is on the hunt for a different kid of CTO. The brand on Tuesday announced a two-week search to find a “Chief Tractor Officer” who would create social media content to reach younger consumers.
TVS SCS gets John Deere Partner-level Supplier recognition
TVS Supply Chain Solutions (TVS SCS) has announced that its wholly owned subsidiary TVS SCS North America has earned recognition as a partner-level supplier for 2023 in the John Deere ‘Achieving Excellence Program.’ The partner-level status is Deere & Company’s highest supplier rating.
Escorts Kubota appoints Kenji Ennyu as Chief Officer in Operation Division
Escorts Kubota Limited has announced the appointment of Kenji Ennyu as the Chief Officer in the Operation Division (Senior Management). The appointment, effective from April 1, 2024, on a full-time basis , comes in compliance with the SEBI Listing Regulations 30.
Escorts Kubota tractor sales decline in March, demand likely to stabilise after Lok Sabha elections
Escorts Kubota saw its domestic tractor sales decline by 16% from 9,601 in March 2023 to 8,054 in March this year, the firm said in its monthly business update on April 1. The automaker attributed the dip in sales to the shift in Chaitra Navratri festival to April this year and last season’s erratic monsoon patterns and resultant low water reservoir levels, which it said affected agricultural sentiments in central and southern regions leading to delayed harvesting of rabi crops.