Media Monitor
Competition
Escorts Kubota tractor sales decline in March, demand likely to stabilise after Lok Sabha electionsedit
Escorts Kubota saw its domestic tractor sales decline by 16% from 9,601 in March 2023 to 8,054 in March this year, the firm said in its monthly business update on April 1. The automaker attributed the dip in sales to the shift in Chaitra Navratri festival to April this year and last season’s erratic monsoon patterns and resultant low water reservoir levels, which it said affected agricultural sentiments in central and southern regions leading to delayed harvesting of rabi crops.
Mahindra’s Farm Equipment Sector Sells 24276 Units in India during March 2024edit
Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), a vital component of the esteemed Mahindra Group, has disclosed its tractor sales data for March 2024, showcasing results amidst changing market dynamics. With a keen eye on both domestic and international markets, the sector’s performance sheds light on current agricultural sentiments and prospects.
Technology in Agriculture
Harvesting Tomorrow: The Global Impact of Smart Farming Technologies on Agriculture and Beyondedit
In an exclusive interview with Prashanth Vasan – CEO – Madras Mandi, he highlights, the potential benefits the technologies offer to farmers globally are multifaceted. By providing real-time insights into soil health, weather conditions, and crop status, smart farming enables precise resource management.This translates into optimized use of water and fertilizers, minimizing waste and environmental impact. The integration of automation and remote monitoring not only streamlines labor-intensive tasks but also reduces operational costs, thereby increasing overall farm productivity.
Paddy in India
T govt begins buying rabi paddyedit
The state govt has started procuring rabi paddy from 2023-24 season and has already bought 1.21 lakh metric tonnes up to March 30. Farmers have been told to sell their paddy directly at these centres at the minimum support price (MSP), which is 2,183 per quintal for common variety paddy and 2,203 for Grade A.