Media Monitor
Agriculture Industry
ITC to launch app for Indian farmersedit
India Today – Online
Business conglomerate ITC is set to launch the ‘ITC MAARS’ app, which seeks to offer a wide range of agricultural solutions to farmers, while creating new revenue streams and providing better markets for advanced agriculture and rural services. The company said that the app is set to benefit around 10 million farmers across multiple crop clusters. The company is also collaborating with farmers to develop robust models for value-added segments, such as better quality and organic chillies, mango pulp traceable to farms, specialty coffee certified for fair trade, wheat flours, and medicinal and aromatic plant extracts. “ITC MAARS is a transformative business model, a very creative monetization model which will be built on the strength ...
Competition
M&M tractor sales grows 49% in Apriledit
ET Auto – Online
Mahindra & Mahindra (M&M) on Monday reported a 49% YoY jump in total tractor sales to 40,939 units for April 2022. Its total sales in April 2021 had stood at 27,523 units, the company said in a statement. Tractor sales in the domestic market grew 51% to 39,405 units in the previous month, compared with 26,130 tractors sold a year ago. Sales in the overseas market surged 10% to 1,534 units, from 1,393 tractors in the year-ago month, it added. “Our business witnessed strong growth with demand drivers staying on course. Rabi harvesting has progressed well across markets,” Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra, said. Amidst the ongoing global situation and ...
Escorts domestic tractor sales up 20% to 7,676 units in April 2022edit
ET Auto – Online
Farm equipment manufacturer Escorts Agri Machinery on Sunday reported a growth of 20.2% in domestic tractor sales to 7,676 units in April 2022. The company had sold 6,386 units in April 2021. Total tractor sales during last month stood at 8,325 units as against 6,979 units in April 2021, up 19.3%, Escorts said in a regulatory filing. Escorts Agri Machinery said With the ongoing harvesting in many states, better crop price realization as against the Minimum Support Price (MSP) due to current global geo-political environment, prediction of normal monsoon with likelihood of good rainfall in June and July leading to possible timely sowing this year. “We expect next two months may witness strong retail sales. ...
Stubble Burning
Explained: Why farmers in Punjab are burning wheat stubble when rate of dry fodder is so high?edit
The Indian Express – Online
‘Tudi’, which is made from wheat stubble, is considered to be the best dry fodder for cattle because of its nutritional value. So when wheat yield is down this year, the rate of tudi is very high and farmers can earn huge profit by selling it. But despite that 3,895 field fires, including 820 such incidents on Friday, have been reported so far from April 1 to April 29 in Punjab. Why farmers are burning their fields when wheat stubble is pricey this time, and can this be stopped, Anju Agnihotri Chaba explains. Excerpts: What is the rate of tudi? The rate of tudi was Rs 950 to Rs 1100 per quintal before wheat ...