| Category | Stories |
|---|---|
| Company News | 55 |
| Competition and Industry News | 60 |
Company News
All those Men and the Elephantedit
Pepperfry, Fab Furnish, Urban Ladder and Mebel Kart – the big four of online furniture retail – are on the same page when it comes to the prospects of this new channel, but they are chasing different models for growth.
Publication – Business Today (Online)
Date – April 30, 2018
16 outdoor pieces you need for a home update this summeredit
If you’re anything like us, your favourite place to soak up the sun is the outdoor space in your home, second only to the beach, of course. Some of our best summertime memories include garden picnics, backyard barbecues and poolside sundowners, whether it is with family or our closest pals.
Buy online: Calabah Patio Table, Urban Ladder
Publication: Vogue
Date: April 26, 2018
Urban Ladder is bonding over books at workedit
Superhero Sketch Workshopedit
At this workshop, you will learn the art of sketching superheores. This session is packed with fun and frolic. Learning this art will be a great pass time for the kids this summer.
Date: April 28
Time: 11 am
Venue: Urban Ladder, Domlur
Publication – Deccan Chronicle (Print)
Date – April 26, 2018
Five ways to set smarter work goals this yearedit
Urban Ladder co-founder Rajiv Srivatsa says it is also important to set goals that make you step out of your comfort zone and take on new challenges. “Make sure your work goals are relevant by taking the pulse of the industry and your company’s performance. It is also important to have good industry mentors who can objectively guide you on future trends,” says Urban Ladder’s Srivatsa.
Publication – The Economic Times (Online)
Date – April 25, 2018
Superhero Sketch Workshopedit
At this workshop, you will learn the art of sketching super heroes. This session is packed with fun and frolic. Learning this art will be a great pass time for the kids this summer.
Date: April 28
Time: 11 am
Venue: Urban Ladder, Domlur
Publication – Deccan Chronicle (Print)
Date – April 25, 2018
Décor for every houseedit
Display memories – “Make a small home interesting by incorporating elements from your life — books, memorabilia, art, stamp collection, etc. This not only helps you reminisce, but also adds a personal touch to your home,” says Ritika Dhingra, Design Manager, Urban Ladder.
Publication – Magicbricks (Online)
Date – April 24, 2018
5 Ways To Set Smarter Work Goals This Yearedit
Urban Ladder co-founder Rajiv Srivatsa says it is also important to set goals that make you step out of your comfort zone and take on new challenges. Make sure your work goals are relevant by taking the pulse of the industry and your j company’s performance. It is also important to have good industry mentors who can objectively guide you on future trends,” says Urban Ladder’s Srivatsa.
Publication – The Economic Times (Print)
Date – April 24, 2018
Superhero Sketch Workshopedit
At this workshop, you will learn the art of sketching super heroes. This session is packed with fun and frolic. Learning this art will be a great pass time for the kids this summer.
Date: April 28
Time: 11 am
Venue: Urban Ladder, Domlur
Publication – Deccan Chronicle (Print)
Date – April 24, 2018
DECOR FOR EVERY HOUSEedit
Display memories – “Make a small home interesting by incorporating elements from your life—books, memorabilia, art, stamp collection, etc. This not only helps you reminisce, but also adds a personal touch to your home,” says Ritika Dhingra, design manager, Urban Ladder.
Publication – Times of India, Times property (Print)
Date – April 23, 2018
Superhero Sketch Workshopedit
At this workÂshop, you will learn the art of sketching superhe-ores. This session is packed with fun and frolÂic. Learning this art will be a great pass time for the kids this summer.
Date: April 28
Time: 11 am
Venue: Urban Ladder, Domlur
Publication – Deccan Chronicle Bengaluru (Print)
Date – April 23, 2018
Superhero Sketch Workshopedit
At this workshop, you will learn the art of sketching superheo-res. This session is packed with fun and frolic. Learning this art will be a great pass time for the kids this summer.
Date: April 28
Time: 11 am
Venue: Urban Ladder, Domlur
Publication – Deccan Chronicle (Print)
Date – April 22, 2018
Customer-Connect a Whole New Ball Game at Startupsedit
Experts say that as startups look to hit the profitability mark, it is essential for employees to have a sharper understanding of customer requirements and pain points. New-age companies like Urban Ladder, PhonePe, Wakefit, Go-Jek and CashKaro have, in the past months, scaled up such efforts.
Publication – The Economic Times (Print)
Date – April 21, 2018
Why Pepperfry has taken the 15-seconder, no-model route for its latest campaign?edit
Even as Ikea, one of the most well-known retail brand, readies for its full-fledged Indian debut, Pepperfry has announced its plans to push its might behind its non-furniture business (the home decor solutions) with a full-fledged brand campaign consisting of six 15-second films.
Publication – ET Retail (Online)
Date – April 21, 2018
Urban Ladder draws up expansion plans for 2018edit
Furniture retailer Urban ladder is looking to raise a capital up-to 130 crores in 2018 as part of its expansion plans. The round will see participation from atleast one new investors, apart from existing investors.
Publication – Projects today (Online)
Date – April 21, 2018
Urban Ladder Draws up 130-cr House Expansion Plan for 2018edit
Furniture retailer Urban Ladder is looking to raise about 130 crore this year to fuel its expansion plans. The round will see participation from at least one new investor apart from the existing investors,†said Ashish Goel, its chief executive.
Publication – Economic Times (Print)
Date – April 20, 2018
Customer-connect a whole new ball game at startupsedit
Experts say that as startups look to hit the profitability mark, it is essential for employees to have a sharper understanding of customer requirements and pain points. New-age companies like Urban Ladder, PhonePe, Wakefit, Go-Jek and CashKaro have, in the past months, scaled up such efforts.
Publication – ET Retail . com (Online), Economic Times (Print)
Date – April 20, 2018
Announcing the next batch of Product Management Courseedit
The course blasted the myth that building features is biggest work in product management. We follow ‘first principle’ approach to Product Management and most importantly, bring to you some of the best product minds from the country who will teach you and Rajiv Srivatsa, CPTO and Co-founder at Urban Ladder is one of the speakers and an industry expert.
Publication – Blog Likes (Online)
Date – April 19, 2018
Urban Ladder plans for 20 new stores by mid-2019edit
Urban Ladder started as an e-commerce venture selling furniture in 2012. Last year, the company reported a near 70 percent increase in its consolidated revenue, whilst paring losses by 14 percent. The company has since launched physical stores to cater to a wider customer base.
Publication – Sign News. in (Online)
Date – April 19, 2018
Announcing the Next Batch of Product Management Courseedit
We follow ‘first principle’ approach to Product Management and most importantly, bring to you some of the best product minds from the country who will teach you and Rajiv Srivatsa, CPTO and Cofounder at UrbanLadder is one of the speakers and an industry expert.
Publication – Next Big What (Online)
Date – April 18, 2018
Travel Sketching Workshopedit
At this workshop, you will learn the art of travel sketching which is a pleasurable way of documenting your travels, of creating memories out of moments. You will be guided through the process of sketching with felt pens on paper.
Date: April 21
Time: 11 am
Venue: Urban Ladder, Domlur
Publication – Deccan Chronicle (Print)
Date – April 18, 2018
Urban Ladder looks to open 20 stores by mid-2019: Rajiv Srivatsaedit
Urban Ladder started as an e-commerce venture selling furniture in 2012. Last year, the company reported a near 70% increase in its consolidated revenue, whilst paring losses by 14%.
Publication: Fortune India (Online)
Date: April 16, 2018
WORKSHOPedit
At this workshop, you will learn the art of travel sketching which is a pleasurable way of documenting your travels, of creating memories out of moments.
Publication: Deccan Chronicle (Print)
Date: April 17, 2018
Non-residential spaces are marketed as high-return investments, but pose higher risksedit
Small retail spaces may see demand growth. For one, homes or plots are often bought for capital gains from price appreciation; rental yields are low. E-commerce players such as Myntra and Urban Ladder are opening brick-and-mortar stores.
Publication – The Hindu Business Line (Print)
Date – April 16, 2018
PUB CRAWLedit
The furnishing company Urban Ladder got into a collaboration with HarperCollins last week to promote furniture and books at the same time. Customers of Urban Ladder were asked to send pictures of their Urban Ladder home libraries on #ULStory on Twitter and three lucky winners will win books from HarperCollins.
Publication – The Hindu (Print)
Date – April 15, 2018
Wholesale arm of Urban Ladder posts revenue of Rs 53.15 Cr for FY17edit
The Bengaluru-based firm is the subsidiary of Urban Ladder Home Decor Solutions Pvt Ltd that operates furniture e-tailer Urbanladder.com. The firm posted a revenue of Rs 53.15 crore, 143 percent up from its previous year revenue of Rs 21.81 crore. Despite a steep increase in revenue, the firm saw its loss increase from Rs 35.46 lakh in FY16 to Rs 1.17 crore in FY17.
Publication – Yourstory (Online)
Date – April 15, 2018
Workshopsedit
Travel Sketching Workshop: At this workshop, you will learn the art of travel sketching which is a pleasurable way of documenting your travels, of creating memories out of moments. You will be guided through the process of sketching with felt pens on paper.
Date: April 21 Time: 11 am Venue: Urban Ladder, Domlur
Publication – Deccan Chronicle (Print) Date – April 14, 2018And more furnitureedit
The lounge chair and footstool from Urban Ladder are paired with an American walnut table from Defurn; While some areas flaunt bold colours and patterns, others are composed of clean lined furniture and accents.
Publication – Elle Decor (Magazine)
Date – April 14, 2018
FOCUS ON OUTDOORSedit
Sit back and relax in the heart of nature with cosy outdoor seaters and tables. Calabah weatherproof patio set combines artificial rattan and yellow fabric.
Publication – Elle Decor (Magazine)
Date – April 14, 2018
Digital Commerce transformation by 2020 – A New Roadedit
Siddharth Dabhade General Manager India, Criteo shares light on digital transformation led by mar-tech elements such AR, VT, and Internet of Things. With this objective, Urban Ladder – an e-commerce portal for furniture, décor and interior design services, is eyeing Omni-channel expansion by opening more offline stores.
Publication – Social Samosa (Online)
Date – April 13, 2018
Retailers and manufactures still struggle with GSTedit
Started by Mithun Srivatsa and Nikhil Shivaprasad, Bengaluru-based Blow-horn offers a platform to connect businesses with logistics providers. Blow-horn claims to be India’s first and only ‘full-stack’ logistics company and have an impressive clientele including majors such as Flipkart, Amazon, and Urban Ladder.
Publication – Yourstory (Online)
Date – April 11, 2018
LOUNGING AROUNDedit
Second to your sofa, an upholstered chair (or two) is the most important purchase you’ll make for your living room. Shop smart to find a design that balances style with comfort.
Publication – Better Homes and Gardens (Print)
Date – April 10,2018
PRIVATE EQUITY INVESTMENTS IN RETAIL ASSETS REGISTER A 15 PERCENT YOY GROWTH IN 2017edit
Several e-commerce retailers such as Urban Ladder, Craftsvilla, Myntra, Jaypore, Pepperyfry and Nykaa opened their brick-and-mortar stores; whereas established retailers such as Zara launching their online portals.
Publication – Construction World (Online)
Date – April 10, 2018
E-Commerce companies plan to double or triple fleet of delivery agentsedit
Companies such as Flipkart, Big-Basket, Swiggy, 1mg, Pepperfry and Urban Ladder, among others, are planning to increase the number of delivery workers, companies and staffing firms said, leading to an overall increase of about 20%.
Publication – Economic Times (Online)
Date – April 7, 2018
10 Mango-Inspired Décor Pieces To Give Your Space A Bright Summer Makeover!edit
Summer for most people is all about mangoes! And I say for most ’cause I belong to that minority who are allergic to mangoes. Before you ask – how is that even possible?? – let me tell you that I have no clue.
Urban Ladder’s Morgen Wing Chair
Publication – Hauterfly (Online)
Date – April 5, 2018
Urban Ladder raises $12 millionedit
Home furnishing company Urban Ladder said it has raised an internal round of USD 12 million from Kalaari Capital, Saif Partners, Sequoia Capital, and Steadview Capital. In combination with the USD 15 million raised in January 2017, these funds will be used towards Urban Ladder’s omnichannel expansion, the company said in a statement.
Publication: Realty Plus (Online)
Date: April 3, 2018
10 Brands Which Came Up With Trickiest & Best April Fools’ Day Campaignsedit
Urban Ladder’s chair with a difference. I thought I could buy it.
Publication: Viral Section (Online)
Date: April 3, 2018
Buying A New Sofa? Here Are All The Things You Need To Keep In Mindedit
It’s tempting to go neutral when buying a sofa, so the piece works in a variety of different spaces. That makes sense. But if you love colour, don’t be afraid of it – a sofa can be a statement piece and colour makes it exciting.
Publication: Little Black Book (Online)
Date: April 2, 2018
Wackiest of Fool’s Day pranks by India’s startupsedit
We love to play pranks and what better day than the Fool’s Day on April 1. Who cares where or how it originated, the day gives us a huge break from monotony and dreariness. From political parties to startups, no one wants to be left behind.
Publication: India TV (Online)
Date: April 3, 2018
Startups choose to ‘stay foolish’ todayedit
Furniture startup Urban Ladder has launched a “new product”, ‘The Urban Ladder’, a combination chair and ladder with a mug holder and a charging point. When one clicks on the link to buy the wonder ladder, it says ‘Happy April Fools’.
Publication: The Economic Times (Online)
Date: April 1, 2018
Cos eye brand recall while playing prankedit
UberEats has announced an anti-ageing ice cream, while Oyo launched an ‘Oyo Smart Coin’ for digital payments and Urban Ladder offered its latest product – a chair cum ladder with a coffee mug holder.
Publication: The Times of India (Online)
Date: April 2, 2018
Cos eye brand recall while playing prankedit
Uber-eats has announced has announced an anti-aging ice-cream, while OYO launched an ‘OYO Smart Coin’ for digital payments and Urban Ladder offered its latest product- a chair cum ladder, with a coffee mug holder.
Publication: The Times of India (Print)
Date: April 2, 2018
Startups choose to ‘stay foolish’ todayedit
Furniture startup Urban Ladder has launched a “new product”, ‘The Urban Ladder’, a combination chair and ladder with a mug holder and a charging point. When one clicks on the link to buy the wonder ladder, it says ‘Happy April Fools’.
Publication: Sunday Times (Print)
Date: April 1, 2018
From charcoal coke to invisible formal-wear, companies eye brand recall while fooling youedit
UberEats has announced an anti-ageing ice cream, while Oyo’s launched an ‘Oyo Smart Coin’ for digital payments and Urban Ladder its latest product — a chair cum ladder with a coffee mug holder.
Publication: The Times of India (Online)
Date: April 1, 2018
Weavers explore direct market optionedit
Creative Bee, which is into natural-handwoven textile &fashion, has introducedwomen weavers hailing from Pochampalli and Koyalagudem to the entrepreneurial world and has given training on techniques to sell their work directly to the customers, under Disha, a project held in collaboration with the United Nations Development Project (UNDP) and supported by IKEA Foundation. It is a key to change, to empower women and eventually improve their livelihood.
Publication: The Hans India (Online)
Date: April 1, 2018
How Many Of These 14 April Fool’s Day Lies Did You Fall For Today?edit
Urban Ladder launched its latest product, The Urban Ladder, to help you live ‘the high life’. They even claimed to launch the first 50 of these for free – only for you to be greeted by “Happy April Fool’s Day”, when you tried buying one from the website.
Publication: Scoop Whoop (Online)
Date: April 1, 2018
Fooled You!edit
Two days before April 1,2016, online furniture retailer Urban Ladder posted a job on Linkedln for a Senior Mattress Tester. The company was looking to recruit someone to sleep on various mattresses, under different weather conditions, and check for the levels of comfort and ease. By April Fool’s Day, Urban Ladder had over 1,000 applications on Linkedln and via email!
Publication: DNA (Print)
Date: April 1, 2018
On April Fools’ Day, take a look at hilarious hoaxes that raised a chuckle in recent timesedit
Two days before April 1, 2016, online furniture retailer Urban Ladder posted a job on LinkedIn for a ‘Senior Mattress Tester’. The company was looking to recruit someone to sleep on various mattresses, under different weather conditions, and check for the levels of comfort and ease. By April Fools’ Day, Urban Ladder had over 1,000 applications on LinkedIn and via email!
Publication: DNA (Online)
Date: April 1, 2018
Startups choose to ‘stay foolish’ todayedit
Furniture startup Urban Ladder has launched a “new product”, “The UrÂban Ladder’, a combination chair and ladder with a mug holder and a charging point.
Publication: Sunday Times (Online)
Date: April 1, 2018
Startups choose to ‘stay foolish’ todayedit
Furniture startup Urban Ladder has launched a “new product”, ‘The Urban Ladder’, a combination chair and ladder with a mug holder and a charging point. When one clicks on the link to buy the wonder ladder, it says ‘Happy April Fools’.
Publication: ET Retail (Online)
Date: April 1, 2018
April 2018 Starts Off With A Blast: Zomato-Swiggy Merger, GoJek Enters India, Droom FLY Launch And Moreedit
This included many interesting prank announcements such as OYO announcing its own ICO, OYO Smart Coin; Urban Ladder launching ‘The Urban Ladder’, a high chair that comes with built-in speakers, a thermal mug holder, and a charging station, amongst others.
Publication: Inc 42 (Online)
Date: April 1, 2018
April Fools’: Ola to Burger King, the pranks you easily fell foredit
Urban Ladder also pulled up their sleeves and announced “The Urban Ladder,” a high chair that comes with built-in speakers, a thermal mug holder, and a charging station. Try buying one from the Bengaluru firm’s website and you are met with a “Happy April Fools’ Day” banner.
Publication: NYOOOZ (Online)
Date: March 31, 2018
Startups choose to ‘stay foolish’ todayedit
Furniture startup Urban Ladder has launched a “new product”, ‘The Urban Ladder’, a combination chair and ladder with a mug holder and a charging point. When one clicks on the link to buy the wonder ladder, it says ‘Happy April Fools’.
Publication: ET Retail (Online)
Date: April 1, 2018
10 Brands Which Came Up With Trickiest & Best April Fools’ Day Campaignsedit
Urban Ladder’s chair with a difference. I thought I could buy it.
Publication: Indilens News Times (Online)
Date: April 1, 2018
6 Of The Best April Fool’s Pranks Played By Indian Startups This Yearedit
For April Fool’s, Urban Ladder went ahead and built an..urban ladder. The Urban Ladder is basically a chair that’s perched on top of a ladder, and the company says it’s meant for some much needed me-time away from boring banter and mundane meetings.
Publication: Office Chai (Online)
Date: April 1, 2018
Competition and Industry News
National e-commerce policy: Experts highlight eight factors that the upcoming document should focus onedit
The government is planning to finalize a framework for a national e-commerce policy in six months, to deal with issues relating to taxation, infrastructure, investment, technology transfer, data protection and regulation. India’s e-commerce sector is expected to grow to $200 billion by 2026, from $ 38.5 billion in 2017.
Publication – First Post (Online)
Date – April 30, 2018
Office spaces are becoming more bendable, modular and futuristic: Rawaledit
The furniture market in India has changed and progressed substantially. We’ve witnessed customers who want to choose brands and have a better understanding of the designs, materials, and technologies incorporated in the products. There was a time when you came to your office, went to your desk and sat there till the end of your day.
Publication – Business Standard (Online)
Date – April 30, 2018
Flippedkartedit
Flipkart’s coming sale to Walmart will mark a tipping point for the industry and a big shift in the etailer’s focus: from profligacy to profits, from deep discounts to retail discipline.
Publication – The Economic Times Magazine (Print)
Date – April 29, 2018
Flipkart-Walmart deal: What it means for the etailer and the whole industryedit
Flipkart will be its route to the great Indian market. Flipkart, over the past few years, has been in a dogged fight with American tech major Amazon for India’s online market. While Flipkart has raised billions of dollars to fuel this duel, Amazon has committed over $5 billion to its India business.
Publication – ET Retail (Online)
Date – April 29, 2018
Amazon India Continues To Expand India Infrastructure; Adds 5 New FCsedit
Amazon India announced it was increasing its storage capacity in 2018 by 1.5X over the previous year, as continued investment in its fulfillment infrastructure to match its rapidly expanding business in India. With the addition of five new Fulfillment Centres (FC), Amazon.in now has 67 FCs in 13 states, with a total storage capacity of over 20 million cubic feet. This includes the recently announced specialized network of 6 FCs for the large appliances and furniture category and another specialized network of 15 FCs to support the AmazonNow business.
Publication – MediaInfoLine.com (Online)
Date – April 28, 2018
Mind the Gapedit
The Indian design industry continues to stagnate with sparing examples. The popularity of online brands such as Pepper Fry and Urban Ladder make a case for the need for standardisation in furniture. The newly launched brand Sprint, by the Godrej group, offers a fresh and well-designed range of furniture.
Publication – The Indian Express (Online) The Indian Express (Print)
Date – April 28, 2018
Taking the leadedit
Swedish home furnishings company IKEA has announced the appointment of Peter Betzel as the new chief executive officer for its India business. He takes over from the outgoing India CEO Juvencio Maeztu, who moves to a global role as the CFO and deputy CEO.
Publication – Business India (Print)
Date – April 28, 2018
ShopClues’ 1st offline store to open in Lucknow next monthedit
Even as rumours about a potential sale of ShopClues to a larger ecommerce player abound, the company is set to enter the brick-and-mortar segment after having raised about $10 million from existing investors.
Publication: The Economic Times
Date: April 27, 2018
Ikea promises up to Rs 2,000cr investments for West Bengaledit
Swedish retail giant Ikea Group has written to West Bengal Chief Minister Mamata Banerjee seeking appointment next month to discuss multi-crore investment plans for the state.
Publication: Business Standard
Date: April 26, 2018
Top 10 in innovationedit
Listicle of companies debuting innovations in India, including IKEA
Publication: Retailer (Print)
Date: June 2018
Top 10 in Omnichanneledit
Listicle of 10 omnichannel players, including Pepperfry.
Publication: Retailer (Print)
Date: June 2018
With Walmart, Flipkart Will Take The Battle For Indian Retail To Householdsedit
With the impending deal, Flipkart hopes to leverage Walmart’s capabilities in the household segment, a chunk Amazon will be aggressively pursuing. This will change the retail scene altogether with both the e-commerce rivals adopting offline formats, capturing 80% of the market as they broaden their product offerings. This will make survival for non-niche players like Snapdeal difficult.
Publication – Business World (Online)
Date – April 26, 2018
Ola sets up ‘Safety Council’ for road safety; Amazon launches video-enabled Echo Spotedit
Online home and lifestyle store Pepperfry aims to make the new home décor category’s contribution to their overall revenue 35 percent this fiscal, up from the current 22 percent. With the newly gained funds of Rs 250 crore, the Mumbai-based company is taking the next big step towards profitability. Investing about Rs 9 crore, this six-year-old company, which has so far showcased itself as an online furniture destination, is pushing home décor now.
Publication – YourStory (Online)
Date – April 26, 2018
Indian IT salary hikes, India’s digital transaction goals & moreedit
The think-tank includes Indian internet leaders such as Flipkart, Ola and Paytm as well as E-commerce firms including Bharti Enterprises, Reliance Jio, TCS, Wipro, MakeMyTrip, Urban Clap, Justdial, PepperFry and Practo. Home accessory and furniture marketplace, Pepperfry is offering spot cash awards, housing assistance, foreign travel and educational assistance to its top performers.
Publication – ET Tech (Online)
Date – April 25, 2018
After raising $37 million in Series F, Pepperfry moves beyond furniture for profitedit
Online home and lifestyle marketplace Pepperfry announced its Series F round of funding just a few weeks ago. With the newly gained Rs 250 crore ($37 million approximately), the Mumbai-based company is taking the next big step towards profitability. Investing about Rs 9 crore, this six-year-old company, which has so far showcased itself as an online furniture destination, is pushing home décor now.
Publication – YourStory (Online)
Date – April 25, 2018
Sustainable Energy Solutions from SELCO and IKEAedit
SELCO Foundation, a not-for-profit and implementation-based R&D lab for the poor, in partnership with the IKEA Foundation plans to design and implement sustainable energy solutions that will improve health, education and income generation among vulnerable communities in India as part of Earth Day.
Publication – Clean Future (Online)
Date – April 25, 2018
E-commerce policy framework to be ready in six monthsedit
India will come out with a framework for a national policy on e-commerce in the next six months to deal with issues including competition, regulation, data privacy, taxation and technical aspects such as localisation of servers and technology transfer.
Publication – The ET Retail . com (Online)
Date – April 25, 2018
Pepperfry To Launch New Campaign And Scale Up Content Marketingedit
Ever since its brand revamp in November, online furniture retailer Pepperfry has taken an aggressive mode to get closer to its targets. It has already announced 12 offline stores in the next six months. Recently it raised Rs 2.5 billion from State Street Global Advisors. Now it aims to accelerate its break-even point and expects to become a profitable business over the next 12-18 months.
Publication – Exchange4Media (Online)
Date – April 25, 2018
“Happy Décor And Utility To You” Says Pepperfry; Unveils A New Campaignedit
Pepperfry.com, India’s No.1 Furniture and Home products marketplace, has launched a new marketing campaign to promote its décor and utility portfolio. This is the first time Pepperfry is extending its brand promise of “Happy Furniture to You” to its other key segments – Décor and Utility. Via this campaign, Pepperfry aims to help consumers make their homes interesting and convenient through the differentiated portfolio of 1 lakh plus products in décor and utility.
Publication – Adgully (Online)
Date – April 24, 2018
Kurlon plans to expand its retail footprint to one million in Indiaedit
Kurlon Enterprise Limited, India’s leading mattress, sofa, furniture and furnishing products company, on Monday announced its plans to target 1 million retail footprints in India in the next three years. With this announcement, the company aims to give a boost to its leadership position and infuse much needed excitement and growth in the category.
Publication – The News Minute (Online)
Date – April 24, 2018
Three Sixty Launches furniture of the futureedit
The brand has recently launched a futuristic collection of low seating chairs that are sure to cocoon you in its splendour. Available in attractive colours and textures, these plush chairs can easily be customised into bespoke pieces that enhance your mood. With a detailed finishing, the new collection guarantees a product that you can proudly call your own.
Publication – Webnewswire (Online)
Date – April 24, 2018
Startups going all out to retain key talentedit
Top performers in the e-commerce and startup ecosystem are likely to get bigger hikes than their counterparts in corporate India this appraisal cycle, as the organisations go all out to retain key employees while pursuing an aggressive growth strategy.
Publication – ET Tech (Online)
Date – April 24, 2018
Ikea’s Hyderabad store to open in Julyedit
Swedish furniture maker Ikea said on Monday that it’s first store in India will open in July in Hyderabad. Ikea’s first store in India is opening six years after the company got permission for single brand retail in 2012.
Publication – Mint (Online)
Date – April 24, 2018
SELCO, IKEA to implement sustainable energy solutions for under-developed communitiesedit
SELCO Foundation, a not-for-profit and implementation-based R&D lab for the poor, in partnership with the IKEA Foundation plans to design and implement sustainable energy solutions that will improve health, education and income generation among vulnerable communities in India as part of Earth Day.
Publication – The Hindu Business Line (Online)
Date – April 22, 2018
WATCH: Robot Builds A Chair Under Nine Minutesedit
Nanyang Technological University (NTU) has released a video, wherein an autonomous robot can be seen assembling furniture manufacturing company Ikea’s chair in roughly 8 minutes 55 seconds. The robot is powered by NTU-coded algorithms and goes on to comprise a 3D camera with two robotic arms. The arms further go on to feature grippers that picks up objects.
Publication – Republic (Online)
Date – April 22, 2018
From Udaipur, The House of Things makes India a destination for designedit
Startup: The House Of Things – The House Of Things is a platform for heritage crafts and niche design from all parts of the world. This self-funded company offers selection of furniture, lighting, home wares, textiles, curios, and art sourced from over 200 brands and artisans from all over the world.
Publication – Your story (Online)
Date – April 21, 2018
Happy Decor And Utility To You, Says Pepperfryedit
Furniture and home products marketplace Pepperfry.com has launched a new marketing campaign to promote its décor and utility portfolio. Pepperfry has a strong brand recall and equity in the furniture segment among Indian consumers. Through this campaign, Pepperfry wants consumers to explore the décor and utility categories.
Publication – Exchange4media (Online)
Date – April 21, 2018
Godrej Interio launches flagship store in Nagpuredit
GODREJ Interio, India’s leading furniture and interior solutions brand launched its flagship retail outlet in India’s Orange City–Nagpur. The 30,000 square foot, state of the art store was recently launched by Vijay Darda, Chairman of Lokmat Media Group and Ajay Sancheti, Member of Parliament.
Publication – The Hitavada (Online)
Date – April 20, 2018
Robots Conquer Tough Human Taskedit
Robots assemble a flat-packed IKEA chair at Nanyang Technological University in Singapore. Sifting through pages of instructions and a fumble of screws and bolts to build the low-cost Swedish furniture may soon be a thing of the past given advances in technology, say researchers at the university.
Publication – Business Standard (Print)
Date – April 20, 2018
New speaker to match your home decoredit
Ikea announced that it is collaborating with Sonos for a new line of products to make playing music anywhere in your home easier. But those products won’t arrive until 2019. Ikea isn’t the one to ignore a gap in its product offerings, which is why you can now buy Ikea’s own take on the Bluetooth speaker.
Publication – The Economic Times – ET Panache (Print)
Date – April 19, 2018
Is India ready for Ikea?edit
The Swedish home furnishings giant is finally ready to enter the country after years of preparation. This moment has been more than three years in the making for Ikea. In 2013, the Swedish home furnishings giant sent one of its top design executives, Marie Lundström, to India with a singular mission: to understand the Indian mindset and aesthetic.
Publication – Fortune India (Online)
Date – April 18, 2018
Campaigns by McCann India and Triton features in WARC Awards 2018 – Effective Use of Brand Purpose shortlistedit
The panel of 17 brand purpose judges chaired by Claudia Willvonseder, Chief Marketing Officer, IKEA, has selected for the shortlist three Global, three US and three Indian campaigns as well as campaigns From Australia, Brazil, Indonesia, Israel, Mexico, Peru, Saudi Arabia, Spain, United Arab Emirates, Irish Republic and United Kingdom.
Publication – TVnews4u.com (Online)
Date – April 18, 2018
Ikea app Task Rabbit reveals security breachedit
Ikea’s odd jobs marketplace Task Rabbit is investigating a “cyber-security incident”, the company has announced. The app and website let people find freelance workers to complete household tasks such as cleaning, gardening or assembling flat-pack furniture.
Publication – BBC (Online)
Date – April 18, 2018
PM holds round table with top Swedish CEOs, asks them to invest in Indiaedit
Prime Minister Narendra Modi today invited top Swedish firms to invest in India and said stronger bilateral business relations would augur well for the people of the two countries. The major investors would be the likes of Ikea, AstraZeneca and Volvo trucks, he said.
Publication – Business Standard (Online)
Date – April 18, 2018
IKEA to open store in central Paris in 2019edit
IKEA Group, owner of most IKEA budget furniture stores, said on Tuesday it would open one of its new, smaller city-centre stores in downtown Paris by summer 2019 as part of a push to become more accessible to shoppers.
Publication – Business Television India (Online)
Date – April 18, 2018
India, Sweden agree on ‘innovative partnership’edit
At a roundtable discussion with 30 CEOs of Swedish firms, including Ikea, Saab and Volvo, Modi exhorted top them to invest in India and participate in flagship initiatives, External Affairs Ministry Spokesperson Raveesh Kumar said.
Publication – The New Indian Express (Print)
Date – April 18, 2018
Centre Sets Up Inter-Ministerial Group To Address Ecommerce Issuesedit
Days after reports surfaced that the government has set up an ecommerce think tank, Union Commerce Secretary Rita Teaotia has revealed that the government has now set up up an inter-ministerial group to study issues related to ecommerce sector in the country.
Publication: Inc 42 (Online)
Date: April 16, 2018
Pepperfry bets big on digitaledit
MUMBAI: Eight years ago, the concept of buying home furniture online seemed nothing more than an impossible task and worth a laugh or two. But today, things have changed drastically and buying furniture online seems so much more convenient and time saving than making rounds of multiple stores and choosing from the limited options each of them have.
Publication: India Television (Online)
Date: April 16, 2018
IKEA’S INDIA ENTRY MAY QUICKEN SHIFT TO ORGANIZED FURNITUREedit
Swedish giant Ikea Group’s entry into India will likely accelerate expansion of the country’s organized furniture market. But the company will have to rely heavily on after-sales assembly services rather than the do-it-yourself (DIY) model it uses elsewhere if it is to become really successful, experts said.
Publication – Mint (Print)
Mint (Online)
Date – April 16, 2018
Ikea gears up for launchedit
IKEA, the Swedish home furnishings company which is expected to start its sales in the city shortly, organised an event at Forum mall. In the event a mascot dressed as IKEA’s heart-shaped cushion icon, Famnig Hajarta, walked around the mall with a placard that read ‘Free coffee for hugs’.
Publication – The Hindu (Print)
Date – April 16, 2018
Google Assistant can now control your Ikea Tradfri smart lightsedit
When Ikea introduced its line of Tradfri smart lights, it gave an opportunity for us mere mortals to have affordable smart lighting solutions for our homes. Eventually, it got Alexa and HomeKit support and Google Assistant has been added now.
Publication – Android Community (Online)
Date – April 15, 2018
Amazon India’s EMI fest to encourage the shopper in youedit
Amazon India, the e-commerce major in India, has come up with a new sale to maane your shopping experience much better.Amazon India has brought the EMI fest sale and this time a number of products have been included. Under the EMI fest, you can buy every product with ‘No Cost EMI’.
Publication – India Finance News (Online)
Date – April 15, 2018
Welcome PM Modi: The rise of modern India has affected Sweden in multiple and profound waysedit
The opening of IKEA’s retail operations in 2018 is yet another example of Swedish industry’s deepening engagement with India. Many of these Swedish companies are front runners when it comes to progressive labor market practices and sustainable production methods.
Publication – The Times of India (Print)
Date – April 14, 2018
Ikea’s India entry may quicken shift to organized furniture retailedit
Swedish giant Ikea Group’s entry into India will likely accelerate expansion of the country’s organized furniture market. But the company will have to rely heavily on after-sales assembly services rather than the do-it-yourself (DIY) model it uses elsewhere if it is to become really successful, experts said.
Publication – Hindustan Times (Print)
Date – April 14, 2018
IKEA inks MoU with Gujarat, to invest up to Rs.30 billionedit
Swedish home furnishings chain IKEA on Thursday said it has signed a memorandum of understanding (MOU) with Gujarat to set up its stores, with an expected investment of up to 30 billion in the long term. The firm plans to open 25 stores by 2025 in nine cities.
Publication – Business Standard (Online)
Date – April 13, 2018
IKEA Group CEO expects healthy growth to fund strategy shiftedit
IKEA, which is seeing the surge in e-commerce and home delivery dim the appeal of its classic out-of-town warehouse stores, flagged last year it might add full-range city-centre showrooms to its channels.
Publication – ET Brand Equity (Online)
Date – April 12, 2018
Augmented Reality – AR Trends Of 2018edit
In short, Augmented Reality aka AR technology augments the reality by projecting virtual objects as overlays into the physical realm around us. IKEA has implemented AR technology for marketing. With their ‘AR Catalog’ potential buyers can pick a product and see how it looks inside their own homes.
Publication – The Tech Journal (Online)
Date – April 12, 2018
IKEA INDIA APPOINTS PETER BETZEL AS CEOedit
IKEA India has appointed Peter Betzel as the CEO for India business. Peter Betzel has worked with the company for almost 25 years and with this latest appointment, he will take the lead for IKEA’s expansion in India.
Publication – People Matters (Print)
Date – April 11, 2018
Goafest 2018: From Pepperfry to Patanjali – the makings of an Indian MNCedit
The 3-day festival kick-started with a power-packed session at the Discovery India Industry Conclave 2018, by Kashyap Vadapalli, CMO and Head of New Business, Pepperfry, who spoke about the brand’s own growth story.
Publication – Adgully (Online)
Date – April 10, 2018
IKEA keen on sustainable model for Indiaedit
IKEA, the Swedish home furnishing company which has been sourcing from India for more than 30 years, is gearing to open its first store in Hyderabad. Susanne Pulverer, Market Manager for Delhi NCR & Lead – Sustainability for IKEA in India, spoke to BusinessLine on how the company is building a sustainable model of operations.
Publication – The Hindu Business Line (Online)
Date – April 9, 2018.
IKEA PARTNERS WITH SM PRIME FOR FIRST PHILIPPINES STOREedit
Global furniture retailer IKEA AB will in 2020 open its first store in the Philippines located at one of the world’s biggest shopping malls, mall operator SM Prime Holdings Inc (SMPH.PS) said on Friday.
Publication – Business television India (Online)
Date – April 8, 2018
Online furniture business is a game for the vertical specialist: Kashyap Vadapalliedit
Opening the 3-day Goafest 2018 with a power-packed session at the Discovery India Industry Conclave 2018, Kashyap Vadapalli, CMO and Head of New Business, Pepperfry, traced the brand’s growth story.
Publication – Adgully (online)
Date – April 7, 2018
Ecomm Think Tank Set Up to Encourage Local Playersedit
The government has set up think tank to look into ways to encourage home-grown e-commerce players and develop a domestic policy to respond to doubts raised by other countries on India’s stance on cross-border digital trade, a senior official said.
Publication – The Economic Times (Print)
Date – April 6, 2018
Flipkart join hands with MakeMyTrip to sell travel services on its platformedit
Flipkart has launched Super mart in an attempt to tap the online grocery segment. The Bangalore-based e-tailer is also trying to rope in online food delivery app Swiggy, hyper local services firm Urban Clap, furniture retailer Urban Ladder and startups in insurance and wealth management sectors.
Publication – Business Today (Online)
Date – April 6, 2018
Shoppers Stop shuts more stores in quest for profitabilityedit
IN A BID to improve its profitability, retail chain Shoppers Stop has shut at least five loss-making stores (across formats) in FY18, while it has re-sized a few.The company has been selling off loss-making businesses and shutting loss-making stores over the past couple of years to lower losses and bring down its debt.
Publication – The Financial Express
Date – April 5, 2108
Meet Vera, the new AI-powered recruiter in townedit
A robot powered by artificial intelligence (AI) is the culprit. Companies, such as PepsiCo, IKEA, L’oreal, and Kuehne + Nagel are already using it.
Publication: HR Katha (Online)
Date: April 3, 2018
15 things you must own before you invite a woman homeedit
IKEA has a mess of affordable frames easy enough to figure out. I’ve managed to hang pictures countless times while very, very stoned. You can, too!
Publication: GQ India (Online)
Date: April 3, 2018
Pepperfry on Expansion Spree, Sets up New Centre in Indoreedit
Pepperfry, India’s leading furniture and home products market place, is on a rapid expansion spree having set up 28 studios (owned and franchise) across 16 cities.
Publication: Pepperfry (Online)
Date: April 3, 2018
‘I collect automatic chronograph watches’: Kashyap Vadapalli, CMO, Pepperfryedit
The sense of ownership and fulfilment that comes from building something from scratch and creating a legacy is a very important part of what I love about my job. The journey is not without its challenges — we are trying to constantly break new ground and this adds to the excitement.
Publication: Financial Express (Online)
Date: April 2, 2018
Easter: Easy Ways To Decorate Your Home This Springedit
Spring oasis: Nothing ushers in a celebration quite like some bright blooms enveloping your home in sensual scents and style. With delicate hues playing it cool in the backdrop, decorate your space with a rainbow of tulips, roses and lilies to add a sophisticated contrast. Take things up a notch from clichéd floral walls and hang an opulent flower chandelier in the drawing room to make a fine bourgeois statement while entertaining your shenanigans.
Publication: The Medi India (Online)
Date: April 2, 2018