Company News
10 Brands Which Came Up With Trickiest & Best April Fools’ Day Campaignsedit
Urban Ladder’s chair with a difference. I thought I could buy it.
Publication: Viral Section (Online)
Date: April 3, 2018
Buying A New Sofa? Here Are All The Things You Need To Keep In Mindedit
It’s tempting to go neutral when buying a sofa, so the piece works in a variety of different spaces. That makes sense. But if you love colour, don’t be afraid of it – a sofa can be a statement piece and colour makes it exciting.
Publication: Little Black Book (Online)
Date: April 2, 2018
Wackiest of Fool’s Day pranks by India’s startupsedit
We love to play pranks and what better day than the Fool’s Day on April 1. Who cares where or how it originated, the day gives us a huge break from monotony and dreariness. From political parties to startups, no one wants to be left behind.
Publication: India TV (Online)
Date: April 3, 2018
Competition and Industry News
Pepperfry on Expansion Spree, Sets up New Centre in Indoreedit
Pepperfry, India’s leading furniture and home products market place, is on a rapid expansion spree having set up 28 studios (owned and franchise) across 16 cities.
Publication: Pepperfry (Online)
Date: April 3, 2018
‘I collect automatic chronograph watches’: Kashyap Vadapalli, CMO, Pepperfryedit
The sense of ownership and fulfilment that comes from building something from scratch and creating a legacy is a very important part of what I love about my job. The journey is not without its challenges — we are trying to constantly break new ground and this adds to the excitement.
Publication: Financial Express (Online)
Date: April 2, 2018