Furniture startup Urban Ladder has launched a “new product”, ‘The Urban Ladder’, a combination chair and ladder with a mug holder and a charging point. When one clicks on the link to buy the wonder ladder, it says ‘Happy April Fools’.

Publication: Sunday Times (Print)

Date: April 1, 2018

UberEats has announced an anti-ageing ice cream, while Oyo’s launched an ‘Oyo Smart Coin’ for digital payments and Urban Ladder its latest product — a chair cum ladder with a coffee mug holder.

Publication: The Times of India (Online)

Date: April 1, 2018

Creative Bee, which is into natural-handwoven textile &fashion, has introducedwomen weavers hailing from Pochampalli and Koyalagudem to the entrepreneurial world and has given training on techniques to sell their work directly to the customers, under Disha, a project held in collaboration with the United Nations Development Project (UNDP) and supported by IKEA Foundation. It is a key to change, to empower women and eventually improve their livelihood.

Publication: The Hans India (Online)

Date: April 1, 2018

Urban Ladder launched its latest product, The Urban Ladder, to help you live ‘the high life’. They even claimed to launch the first 50 of these for free – only for you to be greeted by “Happy April Fool’s Day”, when you tried buying one from the website.

Publication: Scoop Whoop (Online)

Date: April 1, 2018

Two days before April 1,2016, online furniture retailer Urban Ladder posted a job on Linkedln for a Senior Mattress Tester. The company was looking to recruit someone to sleep on various mattresses, under different weather conditions, and check for the levels of comfort and ease. By April Fool’s Day, Urban Ladder had over 1,000 applications on Linkedln and via email!

Publication: DNA (Print)

Date: April 1, 2018

Two days before April 1, 2016, online furniture retailer Urban Ladder posted a job on LinkedIn for a ‘Senior Mattress Tester’. The company was looking to recruit someone to sleep on various mattresses, under different weather conditions, and check for the levels of comfort and ease. By April Fools’ Day, Urban Ladder had over 1,000 applications on LinkedIn and via email!

Publication: DNA (Online)

Date: April 1, 2018

Furniture startup Urban Ladder has launched a “new product”, “The Ur­ban Ladder’, a combination chair and ladder with a mug holder and a charging point.

Publication: Sunday Times (Online)

Date: April 1, 2018

Furniture startup Urban Ladder has launched a “new product”, ‘The Urban Ladder’, a combination chair and ladder with a mug holder and a charging point. When one clicks on the link to buy the wonder ladder, it says ‘Happy April Fools’.

Publication: ET Retail (Online)

Date: April 1, 2018

This included many interesting prank announcements such as OYO announcing its own ICO, OYO Smart Coin; Urban Ladder launching ‘The Urban Ladder’, a high chair that comes with built-in speakers, a thermal mug holder, and a charging station, amongst others.

Publication: Inc 42 (Online)

Date: April 1, 2018

Urban Ladder also pulled up their sleeves and announced “The Urban Ladder,” a high chair that comes with built-in speakers, a thermal mug holder, and a charging station. Try buying one from the Bengaluru firm’s website and you are met with a “Happy April Fools’ Day” banner.

Publication: NYOOOZ (Online)

Date: March 31, 2018

Furniture startup Urban Ladder has launched a “new product”, ‘The Urban Ladder’, a combination chair and ladder with a mug holder and a charging point. When one clicks on the link to buy the wonder ladder, it says ‘Happy April Fools’.

Publication: ET Retail (Online)

Date: April 1, 2018

Urban Ladder’s chair with a difference. I thought I could buy it.

Publication: Indilens News Times (Online)

Date: April 1, 2018

For April Fool’s, Urban Ladder went ahead and built an..urban ladder. The Urban Ladder is basically a chair that’s perched on top of a ladder, and the company says it’s meant for some much needed me-time away from boring banter and mundane meetings.

Publication: Office Chai (Online)

Date: April 1, 2018