Competition and Industry News
IKEA Group CEO expects healthy growth to fund strategy shiftedit
IKEA, which is seeing the surge in e-commerce and home delivery dim the appeal of its classic out-of-town warehouse stores, flagged last year it might add full-range city-centre showrooms to its channels.
Publication – ET Brand Equity (Online)
Date – April 12, 2018
Augmented Reality – AR Trends Of 2018edit
In short, Augmented Reality aka AR technology augments the reality by projecting virtual objects as overlays into the physical realm around us. IKEA has implemented AR technology for marketing. With their ‘AR Catalog’ potential buyers can pick a product and see how it looks inside their own homes.
Publication – The Tech Journal (Online)
Date – April 12, 2018