Company News
Customer-Connect a Whole New Ball Game at Startupsedit
Experts say that as startups look to hit the profitability mark, it is essential for employees to have a sharper understanding of customer requirements and pain points. New-age companies like Urban Ladder, PhonePe, Wakefit, Go-Jek and CashKaro have, in the past months, scaled up such efforts.
Publication – The Economic Times (Print)
Date – April 21, 2018
Why Pepperfry has taken the 15-seconder, no-model route for its latest campaign?edit
Even as Ikea, one of the most well-known retail brand, readies for its full-fledged Indian debut, Pepperfry has announced its plans to push its might behind its non-furniture business (the home decor solutions) with a full-fledged brand campaign consisting of six 15-second films.
Publication – ET Retail (Online)
Date – April 21, 2018
Urban Ladder draws up expansion plans for 2018edit
Furniture retailer Urban ladder is looking to raise a capital up-to 130 crores in 2018 as part of its expansion plans. The round will see participation from atleast one new investors, apart from existing investors.
Publication – Projects today (Online)
Date – April 21, 2018
Competition and Industry News
From Udaipur, The House of Things makes India a destination for designedit
Startup: The House Of Things – The House Of Things is a platform for heritage crafts and niche design from all parts of the world. This self-funded company offers selection of furniture, lighting, home wares, textiles, curios, and art sourced from over 200 brands and artisans from all over the world.
Publication – Your story (Online)
Date – April 21, 2018
Happy Decor And Utility To You, Says Pepperfryedit
Furniture and home products marketplace Pepperfry.com has launched a new marketing campaign to promote its décor and utility portfolio. Pepperfry has a strong brand recall and equity in the furniture segment among Indian consumers. Through this campaign, Pepperfry wants consumers to explore the décor and utility categories.
Publication – Exchange4media (Online)
Date – April 21, 2018