| Category | Stories |
|---|---|
| Competition | 12 |
| Industry | 4 |
| The PRactice | 1 |
Competition
From Snapdeal-Aamir Khan, Baba Ramdev to Cyrus Mistry, here is the definitive list of newsmakers of 2016edit
From Pan Bahar, SnapDeal, Aamir Khan and Baba Ramdev to Cyrus Mistry, 2016 has been a melting pot of headlines for the Indian corporate, media and advertising world. BrandWagon presents a flashback of those that stood out
Dentsu Aegis Network led the spate of mergers in the media agency space by acquiring PR firm Perfect Relations Group, experiential design studio Fractal and creative marketing agency Happy Creative Services which joined the global mcgarrybowen network of agencies and was rebranded as Happy mcgarrybowen. This marks the first mcgarrybowen agency in India as it expands its footprint in Asia.
“Someone Just Has To Say You Can’t Do It & My God, I Just Have To Do It”edit
Sometimes you know you have to do what you have to do and I always did what I wanted to do says the fiery Prema Sagar, one of Asia’s most influential public relations personalities.
Sagar launched a public relations company in India in 1992 at a time when none in the country knew about the industry and no one dared to enter this unexplored territory.
In those years money was never a priority, says Sagar who started Genesis out of a basement. “The economy had just opened up and I think we were at the right time and the right place.”
Little did Sagar know what she started would only grow so big that a global PR firm ...
Edelman hires new regional EVCedit
Edelman has appointed Rupen Desai as the PR agency’s executive vice chairman for Asia-Pacific, Middle East and Africa. Desai was previously APAC regional president for Lowe + Partners. He spent 20 years at the agency, five as regional president, before making a surprise exit in September 2015. His career at Lowe, now MullenLowe, spanned Mumbai, Dubai, Beirut, London, Bangkok and Singapore. During his regional leadership, Desai is credited with overseeing Lowe’s development into a leading creative network. “I have been fascinated with Edelman’s unique perspective on brands with an earned core,” he said. “I am excited to be part of the journey where we build and partner brands that are social at heart, earned centric and ...
Publicis Communications names Saurabh Varma CEOedit
Saurabh Varma has been appointed as the CEO of Publicis Communications India. He will continue as CEO of Leo Burnett’s South Asia operations. In the sub-continent, Publicis Communications comprises Leo Burnett, Publicis India, Law & Kenneth Saatchi & Saatchi, Orchard India, MSLGROUP, Publicis Ambience, Publicis Capital, Indigo iStrat and Publicis Beehive.
An official statement informed that Varma and country leaders including Nakul Chopra and Praveen Kenneth will continue reporting to Loris Nold, global COO, Publicis Communications, in charge of the Apac and MEA region.
Nold said, “With Saurabh leading our India efforts, I am very confident that we will drive significant acceleration across Publicis Communications, ultimately for the ...
Publicis Groupe Named Adobe Digital Marketing Partner of the Year for Second Consecutive Yearedit
LAS VEGAS, Dec. 19, 2016 /PRNewswire/ — Publicis Groupe [Euronext Paris: FR0000130577, CAC 40] today announced it has been named the 2016 Adobe Digital Marketing Partner of the Year at Adobe’s worldwide sales conference in Las Vegas, held December 18-20. This is the second consecutive year the holding company received the award, which recognizes a partner showing leadership in the areas of marketing, communication and business transformation solutions and success in driving unmatched client results at scale.
Publicis Groupe’s Power of One strategy, which ensures clients are always at the center of its business by connecting its solution hubs to deliver both breadth and depth of capabilities and expertise, has delivered more Adobe solutions to joint clients than any ...
Pepsico Shifts India PR Mandate To Edelman And Six Degreesedit
NEW DELHI — Pepsico has shifted its lucrative Indian PR account, selecting Edelman and Cohn & Wolfe Six Degrees following a competitive review that dislodged 10-year incumbent Genesis Burson-Marsteller.
A number of firms are understood to have vied for the business during the pitch, which followed the arrival of Pepsico communications VP Poonam Kaul in 2015.
Kaul confirmed that Edelman would handle brand communications, while Six Degrees will oversee corporate after the overall assignment — estimated at upwards of 1 crore rupees — was pitched as two briefs.
Publicis Media India hires Shan Jain as practice head – business transformationedit
Shan Jain has joined Publicis Media India as head of it business transformation practice earlier this week. Jain’s last stint was with GroupM, where she was the principal partner, client leadership at Mindshare.
Jain comes with more than twenty-four years of rich and diverse experience across media, account planning, strategy and account management, and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy. While Jain’s role is a national one, she will be based out of Gurgaon.
Goa Tourism bags Asia-Pacific Sabre awardedit
TOI PANAJI: Goa Tourism’s campaign ‘Tourism by Tourists’ recently won the Asia-PacificSabre In2 award which attracts close to 5,000 entries globally each year for best use of global social networking platforms.
The campaign projected Goa as a perfect tourist destination through an interesting digital campaign. Tourism Minister Dilip Parulekar congratulated team Adfactors PR for the efforts made to help Goa gain recognition nationally and internationally through platforms like digital media which is vitally important to showcase the best of Goa’s facets and other attractions in the state. The campaign was driven to showcase the best of Goa’s locales and partner with Goa’s finest brand ambassadors: The Tourists. It was driven exclusively with the intention to raise credibility of travelling ...Manisha Sood: 10,000 steps every dayedit
LiveMint met Manisha Sood, the 52-year-old country general manager at Fitbit in Gurgaon, at the office of Genesis Burson-Marsteller, Fitbit’s public relations agency for an interview.
Hill+Knowlton Strategies hires India presidentedit
Hill+Knowlton Strategies has hired Chetan Mahajan as president and CEO of its operations in India.
He will join the firm in the New Year from MSLGroup, where he was MD of 20:20 MSL and Publicis Consultants Asia. Mahajan has also served as president of Public Relations Consultants Association of India.
“I am proud to take over the leadership of Hill+Knowlton Strategies, and I look forward to getting a deep understanding of our clients, our people, and our opportunities in order to build the business across geographies, sectors, and competencies, in particular strengthening content and creativity,” Mahajan said.
Mahajan will replace Radhika Shapoorjee, who is leaving the agency but will remain in charge until Mahajan joins H+K.
“Earlier this ...
Campaign South Asia AOY 2016: Mindshare, Ogilvy win top honoursedit
Campaign South Asia AOY 2016: Mindshare, Ogilvy win top honours Ashish Bhasin retains ‘South Asia Agency Head of the Year’ title, as does Josy Paul in the ‘South Asia Creative of the Year’ category; MullenLowe Lintas Group is ‘India Creative Agency of the Year’ again
Listing Public Relations Category winners: Adfactors PR won Gold in the ‘South Asia PR Agency of the Year’ category
South Asia PR Agency of the Year: Gold: Adfactors PR Pvt Ltd
Silver: Weber Shandwick India
Bronze: Edelman India
TEDxGateway partners with Genesis Burson-Marsteller for fourth consecutive yearedit
The seventh edition of TEDxGateway will take place in Mumbai on December 4. It will feature a spectacular line of speakers. Celebrating TED’s mission, ‘Ideas Worth Spreading’, the 2016 conference will be bringing together more than 24 brilliant and dynamic speakers from across India and the world under one roof. They will tell their inspiring stories to a live audience and many more across the world through live-streaming.
Genesis Burson-Marsteller is collaborating with TEDxGateway as its official communications partner. This partnership marks its fourth year of association with the TEDxGateway platform, having successfully popularised the main event held last year as well as the first ever TEDxGatewayWomen held in early 2015.
Prema Sagar
Prema ...
Industry
Creativity In PR 2016: Winning The War For Ideas?edit
Creativity continues to attract an increasing premium when it comes to agency hiring decisions. Clients rate it at 8.6 out of 10, with 65% rating it 9 or higher. Interestingly, agencies see it slightly differently: When asked how important creativity is to their clients’ hiring decisions, they rank it as 7.19 out of 10.
Won’t let you tarnish us: Now, Tata’s PR firm Rediffusion hits back at Mistryedit
‘Growth of public relations among the challenges faced by media’edit
Media jobs are shrinking across the world and India is no exception, journalist P. Sainath said here on Tuesday.
Speaking at the SCARF-PII Media Awards for Mental Health, he said public relations jobs were growing as opposed to those in journalism at the rate of 3:2 and PR has assumed far greater dimensions in terms of volume, size and revenue.
“Though there are a substantial number of journalists who can and do good stories, the amount of space that the increasingly corporatised media gives them is rapidly shrinking. For instance, there is not a single labour correspondent. It is the same person who covers industrial relations that takes care of this too. This is at a time ...
Public relations strategies and tactics in Education Institutionsedit
Public relations strategies and tactics play a crucial role in educational sector, revenue from which surpass 80000 crores annually in India.
1. Educational Organizations and PR Development-
Educational institutions include programs that provide child care, instruction for primary and secondary students, colleges, universities, trade schools, and schools for special needs students. Educational institutions take on a staggering array of organizational structures and functions.
A public information officer for a local school district must constantly deal with parents, the school board, and other community and governmental organizations.
A university director of public relations or even marketing communications, on the other hand, has less interaction with parents but must deal with ongoing student recruitments, campus controversies, and alumni relations.
2. ...
The PRactice
The Inspirational Issueedit
VIVEK RANA
CEO
The PRactice
A book that inspired me immensely is John Berger’s “Ways of Seeing”.
It is one of the most stimulating and influential books on art in any language, where Berger talks about how ‘Seeing comes before Words’, just like how a child looks and recognizes before it can speak. He also says, ‘…there is also another sense in which seeing comes before words. It is seeing which establishes our place in the surrounding world; we explain that world with words, but words can never undo the fact that we are surrounded by it. The relation between what we see and what we know is never settled. Its constantly evolving.’
I found ...