Weber Shandwick And Tin Man Top 2017 Global Creative Index
Weber Shandwick has returned to top spot in the 2017 edition of the Global Creative Index, marking the second time in three years that the Interpublic PR firm has ranked first in the Holmes Report’s annual benchmark of creativity in the public relations world.
The sixth edition of the Global Creative Index analyses entries and winners from more than 25 PR, digital and marketing awards programmes from around the world over a 12-month period. This year, the formula was revamped to take into account the expansion of ‘public relations’ work across multiple categories at advertising-oriented shows such as the Cannes Lions, with the methodology favouring agencies designated for ‘idea-creation’.
That helped Weber Shandwick prevail at the top of the ranking …
Porter Novelli Creates Global Diversity, Learning Roles
ATLANTA: Porter Novelli has promoted Soon Mee Kim to global diversity and inclusion leader and Melissa Kraus Taylor to global learning and development director.
Kim was previously EVP and director of the Atlanta technology practice. In this newly created position, she is responsible for developing and implementing diversity and inclusion policies or programs. She will work closely with global CEO Brad MacAfee and EVP of global talent Mindy Gikas.
“I feel very fortunate to be in an agency that, though my primary role previously has been in tech, has allowed me to investigate and dive into other areas including multicultural communications and diversity,” Kim said. “This role is a perfect alignment of what skills and experience I bring …