Competition
Weber Shandwick And Tin Man Top 2017 Global Creative Indexedit
Weber Shandwick has returned to top spot in the 2017 edition of the Global Creative Index, marking the second time in three years that the Interpublic PR firm has ranked first in the Holmes Report’s annual benchmark of creativity in the public relations world.
The sixth edition of the Global Creative Index analyses entries and winners from more than 25 PR, digital and marketing awards programmes from around the world over a 12-month period. This year, the formula was revamped to take into account the expansion of ‘public relations’ work across multiple categories at advertising-oriented shows such as the Cannes Lions, with the methodology favouring agencies designated for ‘idea-creation’.
That helped Weber Shandwick prevail at the top of the ranking ...
Don’t friend me on Facebook, Twitter is fine though says senior news agency journalistedit
A story about the interview by PTI of Pratishtha Kaura, associate manager, Text100
Reviving my role as the ‘PR journalist’ on a lazy Saturday, this time I was in Central Delhi for another edition of “The Journalist’s Interview”. It was time again for me to probe into the love-hate relationship of journalism and PR industry – the two industries that work together, live together but also rant together.
As I wait for my interviewee in the newly built cafeteria of PTI Office, my eyes wander towards the mellow walls covered with distinct stories across the field of art, science, sports, politics along with iconic pictures of APJ Abdul Kalam, Arundhati Roy, Aishwarya Rai and Sushmita Sen. As I contemplate looking ...
Industry
Over 36 partners come forward to support the sixth edition of PRAXISedit
Amith Prabhu
Six to the power of six seems to be the unwritten theme when it comes to partnerships. These include six of the Top 10 firms, two iconic media brands and several young consultancies besides ancillary companies.
India headquartered Adfactors and Value 360 have come forward to be Platinum partners for the third consecutive year. The latter has been supporting the summit since its inception and as part of its 20th year celebration will be a title partner at the event venue. This year we have offered our regular Platinum partners the option on a rotational basis to be a Presenting partner for an additional investment.
Leading Indian firms that are partnering the summit consecutively are Avian Media and Media Mantra as Gold Partners. Silver ...
Customer engagement, cyber intelligence firm Verint India renews Galvanise Communications mandateedit
Galvanise PR, an integrated communications firm specialising in technology has been awarded with the India PR mandate for Verint. Verint is a global leader driving actionable intelligence through analytics tools.
Commenting on the win, Shalini Singh, CEO, Galvanise Communications said,” Winning back Verint comes has a huge testimonial to the team’s ability to engage through relevant storytelling. She further added, “At Galvanise we believe, good stories and the right presentation of the stories are the heart of a PR campaign. We go a step forward in understanding business needs and the market, grasping our client’s objectives and translating them to ambitious and creative PR strategies.’’
Martyn Riddle, marketing director Asia Pacific and Japan, Verint commented that, “ ...
Porter Novelli
Weber Shandwick And Tin Man Top 2017 Global Creative Indexedit
Weber Shandwick has returned to top spot in the 2017 edition of the Global Creative Index, marking the second time in three years that the Interpublic PR firm has ranked first in the Holmes Report’s annual benchmark of creativity in the public relations world.
The sixth edition of the Global Creative Index analyses entries and winners from more than 25 PR, digital and marketing awards programmes from around the world over a 12-month period. This year, the formula was revamped to take into account the expansion of ‘public relations’ work across multiple categories at advertising-oriented shows such as the Cannes Lions, with the methodology favouring agencies designated for ‘idea-creation’.
That helped Weber Shandwick prevail at the top of the ranking ...