Competition
Brand experts reveal how communication can influence public opinionedit
At the recently held 10th anniversary celebrations of EEMAGINE, the annual convention for event industry by Event and Entertainment Management Association (EEMA), a panel discussion on ‘Transforming Public Opinion’ witnessed participation of communication stalwarts like Sanjay Nigam, COO Perfect Relations, Roma Balwani, President Group Communications, CSR & Sustainability, Vedanta Group and Sonia Huria, Senior VP and Head – Communications & CSR, Viacom 18. The session was moderated by Yamini Singh, Executive Editor, Everything Experiential.
The panelists highlighted the role that ‘public relation’ plays in building and sustaining brand image. Stating that communication is a practice that involves both art and science, Sonia Huria of Viacom 18 said, “Communication is actually a marriage between art and science.” ...
Industry
Celebrating clear-cut learnings at #PRAXIS6edit
Just back from #PRAXIS6 hosted in the Pink City, which was designed to converge all aspects of communications together so that the community can learn, share and be inspired.
And, #PRAXIS6 had us enthralled in the ‘C’ circle. The integration of Content, Creativity and Community, which encircled the theme – Beauty of Communication.
Every year, we have watched this unique gathering honoring a new generation of storytellers, while rewarding the brands, firms and craftspeople to lead the way. It was no different this year. “PRAXIS6 exceeded expectations, and is by far the best networking event for the communications business in India. The number of new faces took me by surprise,” observed Aseem Sood, CEO, Impact Research & Measurement.
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