Shrey Khetarpal to join as Netflix APAC Regional PR Campaign Manager, includes India campaigns
Shrey Khetarpal, currently WPP’s APAC communications lead for Ford Motor Company in APAC, is set to join as ‘Regional PR campaign manager – Asia Pacific’, Netflix. Khetarpal, will start work in January 2018, after a very successful decade long stint at Genesis Burson-Marsteller, which also saw him lead the brand and consumer marketing practice for New Delhi.
34 year old Khetarpal’s role at Netflix will also see him oversee India campaigns. He will be based in Singapore.
According to news reports, Netflix has 4.2 million suscribers in India,way behind rival Hotstar which has over 60 million suscribers. At Rs. 500 per month. Netflix is also the most expensive streaming service in India, a price sensitive market.
Of course, Netflix’s mix of original content …
eBay India’s Girish Huria to take over as president, Ketchum Sampark
Former eBay India communications lead, Girish Huria, is set to join Ketchum Sampark as the firm’s president, from Monday, 13th of November, 2017. The move takes place after Flipkart bought out eBay India in April this year. Huria is expected to replace Ajay Sharma, the current president of Ketchum Sampark.
An experienced PR and corporate communications professional, Huria was earlier COO of Avian Media. A formal announcement by Ketchum Sampark, regarding Huria’s appointment, is expected next week.
The Omnicom group, which owns Ketchum, acquired majority stake in Sampark in 2011, one of the last big international acquisitions of an Indian PR firm, till Denstu Aegis Network bought Perfect Relations in September 2016.
Aditya Kshirsagar is India product PR lead at OnePlus
Former journalist and marketing head of NFN Labs, Aditya Kshirsagar, has taken over as the product PR lead for mobile handset maker, OnePlus in India. Kshirsagar, who is a post graduate in Journalism from Madras University and a post grauduate in Intellectual Property Right Management ( IPRM), has spent 6 years in PR after a stint as a journalist.
He is also one of the Godrej PRmoment India 3030 winners for 2017, making him one of the youngest product PR leads in the country. The Chinese handset maker, OnePlus is expected to launch its latest flagship product OnePlus 5T in November this year for the India market.
Latest figures, carried by Economic Times, places OnePlus as the second …
Prasidha Menon is Uber’s head of communcations for India and South Asia
Prasidha Menon has taken over as head of communications at Uber for India and South Asia, starting October 1st, 2017. Menon, who joined Uber India as product PR lead 15 months ago, was acting head of PR for 4 months before being confirmed for the top spot. Menon reports to Amy Kunrojpanya, Uber APAC’s director of public policy and communications.
In her new role, Menon who will be based in Gurgaon, has taken charge of the communications mandate for the brand in India, Bangladesh, and Sri Lanka, and joined the leadership team at Uber.
Prasidha Menon strongly advocates for women in tech and PR industry. She believes that as communicators one should always be open to challenges and learn to …
The Helsinki Declaration and the PR Compact
Amith Prabhu
Earlier this month, ICCO – the International Communications Consulting Organisation at its annual global summit in Helsinki brought out the Helsinki declaration which can be read here.
A few days later Richard Edelman called for the creation of the PR Compact.
According to him it comprises four simple but powerful principles that everyone in the profession must uphold:
Insist on accuracy: Check the facts. Don’t just accept what a client tells you as the truth. Get third-party validation and cite sources. Correct errors quickly. Demand transparency: Press clients to disclose their financial interests in advocacy programs and to reveal their role in coalitions. Advocate for laws that require more transparency in …
PRovoke17: More Firms Consider Selling, Taking Steps To Be Ready
MIAMI—The vast majority (92%) of independent public relations firms responding to a survey from law firm Davis & Gilbert and The Holmes Report have been approached about selling—up from 75% in the same survey last year—and 56% believe it is likely or very likely that they will sell their firms within the next three years (up from 50%).
But relatively few are looking to be absorbed by a giant holding company, according to the research, presented by Davis & Gilbert partner Brad Schwartzberg at the Independent PR Firm Forum in Miami. Most firms expressed a preference for being acquired by another independent PR firm, followed by a consulting firm and a private equity firm.
That jibes …
Ganapathy Viswanathan, senior vice president, Eureka Mobile Advertising, Quits
Vishwanathan worked with the agency for three years.
Ganapathy Viswanathan, senior vice president, Eureka Mobile Advertising has quit. At the agency, Viswanathan looked after the B2C business. He was part of the core team that worked closely with Yes Bank to launch the M-commerce platform with their Yes Pay Wallet customers.
Ganapathy Viswanathan
Viswanathan has over two decades of experience in advertising and public relations. He started his career with O&M. He was part of the team that launched Titan Watches in India. Besides that, he was instrumental in the rebranding exercise for Maharashtra Tourism and the launch of the luxury train – the Deccan Odyssey – in Maharashtra. On the PR front as general manager – …
Faber Castell assigns PR mandate to PG Communication
Stationery brand Faber-Castell has recently assigned its PR mandate for India to PG Communication. The agency has been tasked with providing strategic communications services to strengthen the Faber Castell brand in the country.
Cohn & Wolfe takes corporate director plus brief from Edelman and hires Three’s Riley
Cohn & Wolfe’s London corporate has won a global brief with Cambridge International Examinations previously held by Edelman, with a director from its agency rival also one of two new hires to the team.
The agency’s corporate team hired Edelman director Gary Cleland, a five-year servant of the firm, in May. Cleland has also worked for MHP and written for the Daily Telegraph.
The team has this month hired Kate Riley, who was previously lead corporate affairs advisor to the CEO of mobile operator Three, having previously worked for EDF Energy, Lloyds Banking Group and a forerunner of the agency MHP.
Its brief with Cambridge International Examinations, an educational programme and qualification provider that is part of the …
Celebrating clear-cut learnings at #PRAXIS6
Just back from #PRAXIS6 hosted in the Pink City, which was designed to converge all aspects of communications together so that the community can learn, share and be inspired.
And, #PRAXIS6 had us enthralled in the ‘C’ circle. The integration of Content, Creativity and Community, which encircled the theme – Beauty of Communication.
Every year, we have watched this unique gathering honoring a new generation of storytellers, while rewarding the brands, firms and craftspeople to lead the way. It was no different this year. “PRAXIS6 exceeded expectations, and is by far the best networking event for the communications business in India. The number of new faces took me by surprise,” observed Aseem Sood, CEO, Impact Research & Measurement.
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