Competition
We Have Always Remained A Start-Up At Heart: Prema Sagar, Genesis BMedit
Counted amongst the pioneers of the organised Public Relations sector in India, Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Founder, Genesis Burson-Marsteller has been witness to the immense transformation that public relations has undergone in India.
From handling media relations to a complex role of managing brand identity in a world that is hyper-connected, Prema Sagar opens up about her two-decade-plus journey in the profession, her vision for Genesis BM and the future of PR in this exclusive interview. Edited excerpts:
How would you describe the shift in PR practice that has taken place over the last 25 years?
In the last 25 years, the industrial landscape of India has changed drastically. From the opening of the ...
Industry
Shrey Khetarpal to join as Netflix APAC Regional PR Campaign Manager, includes India campaignsedit
Shrey Khetarpal, currently WPP’s APAC communications lead for Ford Motor Company in APAC, is set to join as ‘Regional PR campaign manager – Asia Pacific’, Netflix. Khetarpal, will start work in January 2018, after a very successful decade long stint at Genesis Burson-Marsteller, which also saw him lead the brand and consumer marketing practice for New Delhi.
34 year old Khetarpal’s role at Netflix will also see him oversee India campaigns. He will be based in Singapore.
According to news reports, Netflix has 4.2 million suscribers in India,way behind rival Hotstar which has over 60 million suscribers. At Rs. 500 per month. Netflix is also the most expensive streaming service in India, a price sensitive market.
Of course, Netflix’s mix of original content ...