PR as a second career: How I moved from office manager to PR consultant
This is the story of a public relations professional’s chance journey into the world of communications.
I joined ‘The PRactice’ in 2007 but it seems like yesterday. It’s hard to believe it has been ten years already!
When I joined The PRactice, I was the mother of a three-year-old toddler; today he is a teenager and now I have a younger daughter as well. Initially my role at The ‘PRactice’ was that of office manager for the Delhi office, a role I held for close to four years. After that, I took a break, to manage my family and home.
One and a half years later, when I wanted to get back to work, I could not …
Public Relations: The 2000 Crore opportunity and how to get there
With rapid growth of Digital and Social media, and changing media consumption pattern of millennial consumers, the PR industry needs to diversify and realign its services, become strategic partners for marketers and deliver direct impact on the business of brands to reach the projected growth for 2020
BY CHRISTINA MONIZ
The Public Relations (PR) industry in India has shown substantial growth over the years, as much as 18% in the last year alone, according to a survey report released by the Public Relations Consultants Association of India (PRCAI). Valued at Rs 1,315 crore in FY17, up from Rs 1,120 crore last year, the industry is projected to grow to a …
Do Indian companies misunderstand brand purpose?
Most urban working Indians ( unless you have been living under the proverbial rock!) have an opinion on Infosys and the Tata Group. Which is why, the very public founder/promoter – CEO spats were such a shock to the public. It went against the values of trust, reliability, efficiency and ethics that both companies stood for, its’ brand purpose.
In today’s business environment, where reputations can be built and torn down in a 24-hour social media cycle, brand purpose is what can define a company’s long term image in a crisis. And it’s easy too take the eye off the ball.
This misstep by Dove this week, showed just how vigilant and sustained brand purpose must be. Dove …
The PRactice appoints Arijit Sengupta as Vice President- Public Advocacy
The PRactice has appointed Arijit Sengupta as Vice President – Public Advocacy. Through this move, the firm will scale their public advocacy practice by focussing on identifying policy engagement opportunities, developing issue based campaigns, and strengthening stakeholder network.
Commenting on his appointment, Arijit Sengupta says, “This will provide an excellent opportunity to work closely with government, industry and rights groups and help create a meaningful platform for developing thought leadership and delivering impactful and personalised communication for all stakeholders.”
Arijit has an interesting mix of experience, spanning 25 years in various roles across the telecom and technology industry. In these roles he has worked closely with the governments and stakeholders in countries like Bangladesh, Africa, Singapore and India. His most recent …
Arijit Sengupta Joins PRactice As Vice President- Public Advocacy
The PRactice, a public relations firm, has appointed Arijit Sengupta as Vice President – Public Advocacy. Through this move, the firm will scale their public advocacy practice by focussing on identifying policy engagement opportunities, developing issue based campaigns, and strengthening stakeholder network.
Commenting on his appointment, Arijit Sengupta says, “This will provide an excellent opportunity to work closely with government, industry and rights groups and help create a meaningful platform for developing thought leadership and delivering impactful and personalised communication for all stakeholders.”
Sengupta has an interesting mix of experience, spanning 25 years in various roles across the telecom and technology industry. In these roles he has worked closely with the governments and stakeholders in countries like Bangladesh, …
Is reputation loss due to data loss a CEO’s biggest PR nightmare?
Zomato, Verizon, HBO, Yahoo; just some of the brands in the news for data breaches in recent years.
Yours may have been one of the 500 million tweets sent everyday or perhaps you logged on to a fitness app, used your bank app for a payment or checked on one of those irresistible, “ Which Bollywood celeb you would marry’, quizzes on Facebook.
With apologies to Sting, “Wherever you go, whatever you do,” data is watching you. We leave bits and bytes of our life on the internet leaving us vulnerable to data misuse. Which is why companies, especially data heavy companies, face the huge challenge of keeping our trust as they handle our most sensitive and …
Reputation Today 100 Most Important Professionals – 2017
Reputation Today 100 Most Important Professionals
in Indian Public Relations and Corporate Communications Sr No. Name Organisation 1 Ajay Jasra IndiGo 2 Aman Gupta SPAG Asia 3 Ameer Ismail Golinopinion 4 Amit Misra MSLGROUP 5 Amit Narayan Edelman 6 Amrit Ahuja 2020 MSL 7 Anand Subramanian Ola 8 Archana Jain PR Pundit 9 Arun Arora Cairn India 10 Aseem Sood Impact 11 Ashwani Singla Astrum 12 Atul Ahluwalia First Partners 13 Bela Rajan Ketchum Sampark 14 Bobby Kewalramani Perfect Relations 15 Chetan Mahajan H+K Strategies 16 Debasis Ray Tata Trusts 17 Deepa Dey GSK Consumer Healthcare 18 Dhrubajyoti Gayan Candour 19 Dilip Cherian Perfect Relations 20 Dilip Yadav First Partners 21 Dimple Kapur Piramal 22 Dr. …
Asia-Pacific News In Brief (August 28, 2017) New appointments at Helix PR and The PRactice; iSentia restructures; and new research from Ogilvy.
BANGALORE — The PRactice has appointed Jayanthi Sethuraman president of its national technology practice. The move aims to strengthen the firm’s domain leadership in the rapidly transforming technology environment. Sethuraman has nearly two decades experience in the technology domain. She was worked with tech companies such as IBM, HP, Fujitsu and Tally Solutions.
Weekend Wrap: 24 August 2017. The PRactice appoints Jayanthi Sethuraman
The PRactice has appointed Jayanthi Sethuraman as president of its national technology practice. Sethuraman moves from Tally solutions where she was global head of marketing. In a career spanning close to 20 years she has also worked with IBM, HP and Fujitsu among others.
The Practice appoints Jayanthi Sethuraman as President – Technology
Public relations firm The PRactice has roped in Jayanthi Sethuraman as President of its national technology practice. This is a move to further strengthen the firm’s domain leadership in today’s rapidly transforming technology environment.
Sethuraman has close to 20 years of professional experience in the technology domain. She has worked with technology majors including IBM, HP, Fujitsu and Tally Solutions, in addition to consulting with technology start-ups.
Commenting on Sethuraman’s appointment, Vivek Rana, CEO, The PRactice, said, “Jayanthi brings an incredible range of talent and expertise to both our team and our clients. Her diverse experience in corporate board rooms, across both international and Indian firms and in-depth experience in the technology space will bring an invaluable combination of insights …