| Category | Stories |
|---|---|
| Competition | 5 |
| Industry | 3 |
| The PRactice | 4 |
Competition
Genesis Burson Marsteller wins Sabre award for work with Medelaedit
Punjab News Express NEW YORK: Burson-Marsteller, a leading global strategic communications and public relations firm, today announced its Indian operation, Genesis Burson-Marsteller, won a 2017 Global SABRE Award for its campaign with Medela called Back to Work. Presented by leading industry publication The Holmes Report, the Global SABRE Awards celebrate superior achievement in branding, reputation and engagement and recognize the 40 best PR campaigns in the world. The awards were presented at a ceremony during #PRovoke17, The Holmes Report’s Global PR Summit, in Miami on October 25. Back to Work ranked ninth out of the top 40.
Back to Work with Medela – Medela, a breast pump and nursing accessories manufacturer, found that many Indian women ...
NetApp Hires Text100 To Lead Asia-Pacific Brand Transformationedit
SINGAPORE — NetApp has hired Text100 to lead its Asia-Pacific PR duties, as the data storage company looks to step up its brand transformation effort across the region.
Text100 has been appointed as Asia-Pacific lead agency out of Singapore, while also adding local market remits in Australia/New Zealand and Malaysia. The new business, worth an estimated $500k per year, extends to Text100’s seven-year relationship with NetApp in India and displaces Asia-Pacific incumbent Weber Shandwick.
Separately, it is understood that NetApp has retained incumbent firm H+K Strategies after reviewing its PR mandate across EMEA.
In Asia-Pacific, Text100 will report to NetApp regional CMO Charles Manuel, in a bid to strengthen awareness and advocacy of NetApp’s new brand narrative across 13 ...
Publicis Groupe grew by 3.9% in India in Q3 2017edit
Publicis Groupe grew by 3.9 per cent in India in the third quarter ending September 30, 2017, down from 13 per cent growth during the second quarter. The company had recorded 0.4 per cent growth in India in Q1, said the French advertising giant in its earnings release for Q3 2017.
Publicis Groupe’s consolidated global revenue in Q3 2017 was 2,264 million euro, down 2.2 per cent from 2,315 million euro for the corresponding period in 2016. Exchange rates had a 93-million euro negative impact, i.e. the equivalent of 4.0 per cent of revenue in Q3 2016. Net acquisitions contributed 16 million euro to revenue for the period, i.e. the equivalent of 0.7 per cent of ...
NEWSEdelman appoints MullenLowe’s Ranjit Jathanna as chief strategy officer for APACedit
Global public relations firm Edelman has appointed Ranjit Jathanna as chief strategy officer for what it dubs “client programming” in a newly created role.
Jathanna, who previously held the CSO role at creative agency MullenLowe Singapore, will be tasked with handling business relationships, setting the strategy and managing the Edelman client team, across Asia-Pacific, Middle East and Africa.
He will report to Rupen Desai, Edelman’s regional executive vice chairman.
Prior to joining Edelman, Jathanna worked at MullenLowe in Singapore for two years, overseeing global strategy on Unilever’s brand Lifebuoy.
During his 18-year career, he has worked across Lowe’s offices in China and India, and also had a two-year stint at DDB in the Middle East.
“Strategies now need to be ...
MMRC appoints PR agency without e-tender processedit
The Mumbai Metro Rail Corporation (MMRC), which is executing the Colaba-Bandra-Seepz Metro-3 underground corridor, has hit another controversy in appointing a private PR agency without floating any e-tenders despite the state and central government making it mandatory to conduct an e-tender for projects more than Rs 3 lakh and Rs 2 lakh to maintain transparency.
Documents accessed by DNA under the Right To Information (RTI), Act, 2005, reveals that MMRC-appointed Genesis Burson-Marsteller, a public relations agency, to handle media and communications for MMRC by calling quotations and not conducting e-tendering process for the appointment. However, MMRC claims there was no breach of transparency in the appointment of the PR firm.
A Government Resolution (GR) by the Government of ...
Industry
The Helsinki Declaration and the PR Compactedit
Amith Prabhu
Earlier this month, ICCO – the International Communications Consulting Organisation at its annual global summit in Helsinki brought out the Helsinki declaration which can be read here.
A few days later Richard Edelman called for the creation of the PR Compact.
According to him it comprises four simple but powerful principles that everyone in the profession must uphold:
Insist on accuracy: Check the facts. Don’t just accept what a client tells you as the truth. Get third-party validation and cite sources. Correct errors quickly. Demand transparency: Press clients to disclose their financial interests in advocacy programs and to reveal their role in coalitions. Advocate for laws that require more transparency in ...PRovoke17: More Firms Consider Selling, Taking Steps To Be Readyedit
MIAMI—The vast majority (92%) of independent public relations firms responding to a survey from law firm Davis & Gilbert and The Holmes Report have been approached about selling—up from 75% in the same survey last year—and 56% believe it is likely or very likely that they will sell their firms within the next three years (up from 50%).
But relatively few are looking to be absorbed by a giant holding company, according to the research, presented by Davis & Gilbert partner Brad Schwartzberg at the Independent PR Firm Forum in Miami. Most firms expressed a preference for being acquired by another independent PR firm, followed by a consulting firm and a private equity firm.
That jibes ...
Ganapathy Viswanathan, senior vice president, Eureka Mobile Advertising, Quitsedit
Ganapathy Viswanathan, senior vice president, Eureka Mobile Advertising has quit. At the agency, Viswanathan looked after the B2C business. He was part of the core team that worked closely with Yes Bank to launch the M-commerce platform with their Yes Pay Wallet customers.
Ganapathy ViswanathanViswanathan has over two decades of experience in advertising and public relations. He started his career with O&M. He was part of the team that launched Titan Watches in India. Besides that, he was instrumental in the rebranding exercise for Maharashtra Tourism and the launch of the luxury train – the Deccan Odyssey – in Maharashtra. On the PR front as general manager – ...
The PRactice
Public Relations: The 2000 Crore opportunity and how to get thereedit
With rapid growth of Digital and Social media, and changing media consumption pattern of millennial consumers, the PR industry needs to diversify and realign its services, become strategic partners for marketers and deliver direct impact on the business of brands to reach the projected growth for 2020
BY CHRISTINA MONIZ
The Public Relations (PR) industry in India has shown substantial growth over the years, as much as 18% in the last year alone, according to a survey report released by the Public Relations Consultants Association of India (PRCAI). Valued at Rs 1,315 crore in FY17, up from Rs 1,120 crore last year, the industry is projected to grow to a ...
Do Indian companies misunderstand brand purpose?edit
Most urban working Indians ( unless you have been living under the proverbial rock!) have an opinion on Infosys and the Tata Group. Which is why, the very public founder/promoter – CEO spats were such a shock to the public. It went against the values of trust, reliability, efficiency and ethics that both companies stood for, its’ brand purpose.
In today’s business environment, where reputations can be built and torn down in a 24-hour social media cycle, brand purpose is what can define a company’s long term image in a crisis. And it’s easy too take the eye off the ball.
This misstep by Dove this week, showed just how vigilant and sustained brand purpose must be. Dove ...
The PRactice appoints Arijit Sengupta as Vice President- Public Advocacyedit
The PRactice has appointed Arijit Sengupta as Vice President – Public Advocacy. Through this move, the firm will scale their public advocacy practice by focussing on identifying policy engagement opportunities, developing issue based campaigns, and strengthening stakeholder network.
Commenting on his appointment, Arijit Sengupta says, “This will provide an excellent opportunity to work closely with government, industry and rights groups and help create a meaningful platform for developing thought leadership and delivering impactful and personalised communication for all stakeholders.”
Arijit has an interesting mix of experience, spanning 25 years in various roles across the telecom and technology industry. In these roles he has worked closely with the governments and stakeholders in countries like Bangladesh, Africa, Singapore and India. His most recent ...
Arijit Sengupta Joins PRactice As Vice President- Public Advocacyedit
The PRactice, a public relations firm, has appointed Arijit Sengupta as Vice President – Public Advocacy. Through this move, the firm will scale their public advocacy practice by focussing on identifying policy engagement opportunities, developing issue based campaigns, and strengthening stakeholder network.
Commenting on his appointment, Arijit Sengupta says, “This will provide an excellent opportunity to work closely with government, industry and rights groups and help create a meaningful platform for developing thought leadership and delivering impactful and personalised communication for all stakeholders.”
Sengupta has an interesting mix of experience, spanning 25 years in various roles across the telecom and technology industry. In these roles he has worked closely with the governments and stakeholders in countries like Bangladesh, ...