| Category | Stories |
|---|---|
| Competition | 7 |
| Industry | 2 |
| The PRactice | 3 |
Competition
MSL Named Organization of the Yearedit
PARIS, Aug. 29, 2017 /PRNewswire/ — MSL, the global public relations network of Publicis Groupe, has been recognized by the Stevie® Awards with its top award, a Grand Stevie® as the Most Honored Organization of the Year in the International Business Awards, the world’s premier business awards competition. MSL is part of the Publicis Communications Solution Hub.
MSL won 55 awards across multiple categories, including PR, marketing, new products, company awards and video. The wins include 14 Gold Stevie Awards, ahead of any other organization, for work done by offices from Canada, China, India, Japan, the USA and other nations, for clients as diverse as The Home Depot, Huawei, and Marico Ltd., among others. It includes a win by North Strategic as Canadian PR Agency ...
MMRC spends nearly Rs 1 crore on publicity blitz to revamp imageedit
DNA
To fight negative propaganda against the Colaba-Bandra-Seepz Metro 3 underground corridor on social media platforms and the media in general, the Mumbai Metro Rail Corporation (MMRC) has spent nearly Rs 1 crore by appointing several private agencies to handle its public relations and social media. The information obtained by DNA under the Right To Information (RTI) Act, 2005 reveals that several agencies were hired to monitor discussions about the MMRC on social media.
MMRC has appointed three different agencies to handle its website, public relations and social media in particular. Interestingly, the Metro 3 project has been mired in controversy over the construction of a Metro car depot inside Aarey Milk Colony with residents from Girgaum protesting their rehabilitation.
...The Advertising Club announces nomination list for Marquees 2017edit
Suzuki ropes in Happy mcgarrybowen, Dentsu X and MSLedit
Suzuki Motorcycle India has announced new communication partners.
Happy mcgarrybowen has been roped in as its creative agency. Dentsu X will handle media while MSL India manage the PR mandate.
Sajeev Rajasekharan, EVP, sales and marketing, Suzuki Motorcycle India, said, “These are exciting times for Suzuki-two wheelers. Not only are we one of the fastest-growing two-wheeler manufactures in India, but also on cusp of an even greater growth. As a brand, Suzuki embodies excitement, sportiness and the spirit of youthfulness. With our new partners, we would be able to communicate these attributes more effectively to our various audiences, and support the upward momentum that Suzuki has been enjoying in the market. We welcome Happy mcgarrybowen, dentsu X ...
Lessons from year as a PR entrepreneuredit
Last month, First Partners, the PR firm that I co-founded completed one year. It’s been a fascinating journey, demanding but satisfying.
I worked with my previous employer, a leading global PR firm, for 20 continuous years and had a key leadership position. Still, for me and my founding partners, a shift from being an employee to an entrepreneur was a big change. This is an account of some of the learnings which a budding entrepreneur can take a note of.
Create, don’t replicate: Most of us get driven by the success stories of others. They indeed provide the rush of inspiration to take a plunge into entrepreneurship. Experienced professionals, like me and my founding partners may tend ...
Shortlist for The Fulcrum Awards 2017edit
The Fulcrum Awards Management announces its finalists for 2017. The shortlist was arrived at, after a day-long of deliberations by an esteemed jury of 18 communication professionals. The process has been reviewed by PwC – a first in the history of PR Awards. The shortlist is announced for 11 sub-categories in Technique Awards and six sub-categories in the Special Awards. The winners will be announced for Individual and Lifetime Achievement awards at the Awards night.
The shortlisted entries will compete for Gold, Silver and Bronze in each of the 11 sub-categories of the Technique Awards. There will be only one winner each in the Special and Individual Award categories.
Technique Category Awards Category Campaign ...Sapient to double headcount in Indiaedit
Capitalising on the huge engineering talent pool that India offers, Publicis.Sapient is looking to double its headcount in the country, Chip Register, co-CEO, Publicis.Sapient told ET in an exclusive interview.
Capitalising on the huge engineering talent pool that India offers, Publicis.Sapient is looking to double its headcount in the country, Chip Register, co-CEO, Publicis.Sapient told ET in an exclusive interview.
Register, who was in India recently, said the headcount will be doubled from the current 10,000 in the next 3-5 years. “We will also continue to grow our technology services and the consulting practice,” said Register. In India, while the Publicis Groupe has a total of 15,000 employees, Sapient India has about 10,000 people.
Register added that two other large ...
Industry
Media Mantra rebrands on 5 year anniversaryedit
Marking its’ 5th year anniversary, Media Mantra has rebranded its logo to reflect its goals for strong growth. The firm now has a new brand tagline – ‘Creating a new you’ aimed at companies looking to create a strong brand image and identity in the media.
Udit and Pooja Pathak, co-founders, started the firm in 2012, the firm now has over 50 people and two offices in Gurgain and Bengaluru.
“In 2012, when I decided to venture out on my own, I envisaged an independent firm that is focused on creating powerful competitive strategies, combining them with ground-breaking ideas to lead and nurture businesses to brand success. In the future, we only hope that our journey which started as a ...
Creativity, the soul of communicationedit
A byline by Sonia Huria Head – Communications & CSR at Viacom18
If medium is the body, creativity is the soul of communication. As the ecosystems around us evolve, communication is becoming increasingly dynamic with the ‘How’ increasingly taking the center-stage from the ‘What’. Messages in their inherent nature are unilateral and therefore, the way they are communicated makes them multilateral.
For brands to communicate effectively it becomes pertinent that the messages are presented creatively. Viacom18, the country’s fastest growing media and entertainment network, looks at its communications to be highly creative and clutter-breaking. As an organisation that has consistently been known in the industry to be unique (from prime time shows centered on taboo social issues like child marriage and ...
The PRactice
Asia-Pacific News In Brief (August 28, 2017) New appointments at Helix PR and The PRactice; iSentia restructures; and new research from Ogilvy.edit
BANGALORE — The PRactice has appointed Jayanthi Sethuraman president of its national technology practice. The move aims to strengthen the firm’s domain leadership in the rapidly transforming technology environment. Sethuraman has nearly two decades experience in the technology domain. She was worked with tech companies such as IBM, HP, Fujitsu and Tally Solutions.
Weekend Wrap: 24 August 2017. The PRactice appoints Jayanthi Sethuramanedit
The PRactice has appointed Jayanthi Sethuraman as president of its national technology practice. Sethuraman moves from Tally solutions where she was global head of marketing. In a career spanning close to 20 years she has also worked with IBM, HP and Fujitsu among others.
The Practice appoints Jayanthi Sethuraman as President – Technologyedit
Public relations firm The PRactice has roped in Jayanthi Sethuraman as President of its national technology practice. This is a move to further strengthen the firm’s domain leadership in today’s rapidly transforming technology environment.
Sethuraman has close to 20 years of professional experience in the technology domain. She has worked with technology majors including IBM, HP, Fujitsu and Tally Solutions, in addition to consulting with technology start-ups.
Commenting on Sethuraman’s appointment, Vivek Rana, CEO, The PRactice, said, “Jayanthi brings an incredible range of talent and expertise to both our team and our clients. Her diverse experience in corporate board rooms, across both international and Indian firms and in-depth experience in the technology space will bring an invaluable combination of insights ...